In today’s world of continuous information creation, distribution and consumption, shoppers still struggle to discover 80% of the information they seek. This stems from the inability of search engines to access content in the deep web, which includes dynamically changing database content, non-text files, password-restricted content, etc.
The complete web itself is ineffably large and continues to grow unabated with no sign of slowdown. In 1992, fewer than 15 thousand .com URLs had been registered but just a decade later, over 350 million domain names are registered.
The advent of user-friendly consumer web tools and the proliferation of Internet users means that much of today’s new content goes straight to the deep web – unable to be effectively crawled and indexed by search engines:
- Twitter users send 200 million Tweets per day
- About 100,000 new blogs are added every 24 hours
- 48 hours of video are uploaded to YouTube every minute
- 250 million photos are uploaded to Facebook every 24 hours
The web is growing and changing even faster than anyone can track. Even as search engines improve vertical searches to reach further and further (i.e. flight searches, image searches, Tweet news, etc.), the exponential growth rate of content makes the task of reaching all content—let alone surfacing relevant deep content—impossible.
Never has it been more important for web businesses today to own the responsibility of surfacing and creating more accessible content. The sheer size and scale of current websites necessitate careful consideration of the right technology to ensure that information, products and services are digestible by platforms like search engines and social networks.