In our latest installment of BloomReach University, Video Campus, Gangadhar Konduri of AgilOne says the path to true personalization is through data, data and more data. But of course, it’s not just any data, but focusing on the right data.
The Web is important and mobile is increasingly the key to sales, but most purchases (by a lot) are made in stores. In order to provide a consistent experience, retailers need to understand data from all channels and how they all relate.
Mike Cassidy is BloomReach’s storyteller. Contact him at firstname.lastname@example.org; follow him on Twitter at @mikecassidy.