Five email tips from 2016

We get it., or any trade show, is a blur of great ideas that sound so good at the time.

By the time you fly home, unpack and show up at work, well, they’re gone. Or buried under a list of chores that stacked up while you were away.

We’re here to offer some Spark Notes-like refreshers, starting with email marketing tips from David Costs, of Rainbow Shops.

Mike Cassidy is BloomReach’s storyteller. Contact him at; follow him on Twitter at @mikecassidy.