Shop.org lobby

Shop.org quick take: Retail transformation at JCPenney

JCPenney has been on quite a ride — from Ron Johnson, of Apple store fame, setting a new course that proved disastrous, to a recent turnaround strategy that appears to be bearing fruit.

Mike Amend knows the story well. He’s JCPenney’s executive vice president for omnichannel and he shared his insights at the Shop.org Retail’s Digital Summit in Dallas. We’ve boiled his main points down into a bite-sized presentation.