Today’s consumers demand to be understood, not defined.
Old approaches to site search, navigation and recommendations fall short of today’s customer’s expectations. If the site experience relies on labor intensive tagging, manual rules and a collection of disjointed widgets, you are missing an opportunity to delight customers and deliver sales. In fact, it may even be doing damage to your brand.
BloomReach SNAP brings together your customers’ behaviors, your content, and broader web-wide data available on demand the moment a shopper uses their natural language to search your site. SNAP generates for each and every consumer a truly personal experience tailored to their tastes while matching current intent. When customers can find what they’re looking for quickly – through search, navigation or recommendations – they are happier, spend more, and return more often.
An analyst embedded in every merchandising tool
Great customer experiences are crafted by expert merchants and marketers. BloomReach SNAP unleashes metrics and tools that empower experts to make data driven decisions helping to achieve their business goals. It’s like having an analyst at every step giving you the data you need to make a confident decision.
Boost or bury gives you visibility into each product’s impressions, add-to-cart rate, revenue-per-visit, and conversion rate among others. Empowering merchants and marketers to tweak product rankings in search results updating where site content is powered by search. Using data to make optimization decisions results in a better user experience and bottom line.
Facet controls incorporate metrics of each filter’s use and results making it easy to customize your site for the way your visitors prefer to refine their results. Toggle on and off facets without calling the IT department.
One user experience, connected across all devices
Your customers expect a seamless experience across devices - one that learns from their behavior to continuously hone a truly personal experience. BloomReach SNAP delivers personalized content – from site search results to product recommendations - based on a customer’s cross-device behavior. SNAP does this by analyzing web and mobile activity, connecting anonymous profiles, even when the user isn’t logged in. When behaviors suggest visits are likely the same person using multiple devices, they are stitched together creating robust personalization on mobile, desktop and tablet.
Commerce starts with discovery
Autosuggest and Predictive Search help customers find what they are looking for faster, connecting them to the most relevant content by using their natural language. With just a few letters, our continuously learning algorithms rank results based on an individual’s behavior as well as your product’s relevance and success generating revenue. Predictive Search results use our deep understanding of your products and web wide demand to make sure your customers see the right mix of products in their search results.
More Like This visual browsing lets a shopper - who “knows it when she sees it” - explore products that share intent, meaning, and context with a single click. It makes browsing fun and product discovery effortless.
Trending surfaces the hottest new products in vogue on social media, provoking your customers and leading to meaningful engagement for your business. Looking at what actually drives people to your products from social sites, including Pinterest, Facebook and Twitter makes it easy for your customers to discover new products.
“Just For You” provides truly individual personalization
Using each individual shopper’s behavior, BloomReach SNAP creates Dynamic Categories, including personalizing the navigation facets and search results to match her style. You will deliver true personalization that adapts to each individual shopper, across every device, throughout your omnichannel experience.