Our Impact
As a global organization, Bloomreach’s impact on people, communities, and the environment is far-reaching. Our mission is to ensure this impact is a positive one. This is why we’re making a strong investment in our Environmental, Social, and Governance (ESG) strategy and efforts.
Our 2025 ESG Report
Discover our ESG mission, priorities, and the actions driving real impact in our third annual ESG Report.
Sustainable Ecommerce
At Bloomreach, we’re committed to making ecommerce more sustainable. This commitment starts with our own sustainability goals and extends to helping our customers advance their sustainability journeys. We aim to lead by example through thought leadership, practical best practices, and innovative products that support more sustainable commerce. By working closely with our customers and the wider ecosystem, we strive to shape higher sustainability standards across ecommerce and help address the challenges of fast fashion.
Discover more about our efforts in sustainable commerce.
Culture-First Company
We are dedicated to making Bloomreach the most impactful professional experience of our employees’ careers. Our vision is built around a culture of mutual commitment: Bloomreach creates meaningful experiences for its people, and our people contribute to the company’s success.
This vision is supported by four pillars: building a culture-first company, creating engaging and meaningful roles, enabling empowering leadership, and providing reliable fundamentals. At the heart of a culture-first company are our shared values, which employees bring to life in their everyday work.
Safe Data-Driven Growth
Our Information Security and Privacy mission is to protect the confidentiality, privacy, integrity, and availability of Bloomreach data. We support the company’s growth by providing strategic, data-driven insights while maintaining high standards of security, compliance, and risk management to protect our assets, data, and reputation.
We also promote a strong security culture through Security and Privacy Awareness Training for all internal stakeholders. In addition, our engineering teams complete OWASP training focused on secure development and coding best practices. Read more.
Our ESG Action
Environmental
Our Carbon Footprint
In 2025, our total carbon footprint was 4,555.77 tCO₂e (5.21 tCO₂e per employee)—broadly unchanged year over year. Measured in line with the GHG Protocol across Scopes 1–3, Scope 3 accounted for 98% of total emissions, with cloud computing and business travel as the largest contributors.
Addressing Emissions
Supply-chain data gaps remain. To strengthen supplier accountability, our Supplier Code of Conduct requires our vendors to manage their environmental impact and cooperate with emissions monitoring. We also offset 100% of our business-travel emissions through Perk, our travel management platform, by supporting certified projects.
Workplace Sustainability
We’re making sustainability part of everyday workplace decisions. In 2025, six of our eight offices held green-building or sustainability certifications, including LEED Gold in Prague and B Corp certification in Amsterdam. We also extended the life of existing resources by returning 786 archived employee merchandise items to use and donating 99 devices to schools and charities.
Social
Employee Engagement
We support engagement by making information accessible, progress visible, and connection possible across our virtual-first company. In 2025, biweekly All Hands meetings with live Q&As, company and go-to-market kickoffs, and an AI-narrated audio newsletter helped employees stay informed. Our eNPS reached 49 in December—the highest since June 2022. This positive employee experience is also reflected in our external ratings: 4.9/5 on Comparably and 4.6/5 on Glassdoor.
Diversity, Equity and Inclusion
Our global community represents 44 nationalities, and we’re building a workplace where people feel respected, included, and able to progress based on their performance and impact. In 2025, we introduced a global anti-harassment policy and training. We also track employees’ sense of belonging, inclusion, and equitable career opportunities through our quarterly barometer survey, with 85% of respondents agreeing that these principles are reflected at Bloomreach.
Societal Involvement
We support employees in contributing to causes they care about by offering 5 paid Volunteer Time Off days each year and encouraging expert volunteering, regional service, and employee-led giving. In 2025, 126 employees contributed 186 volunteer days. Together, employees and Bloomreach directed $54,147 to charities and community organizations through donated work-anniversary bonuses and employee matching campaigns.
Governance
Data Security & Privacy
We protect the data entrusted to us through independent audits, certifications, and practical safeguards. In 2025, we completed our SOC 2 Type II audit, achieved 100% conformity with zero non-conformities in our ISO surveillance audit, renewed our Data Privacy Framework certification, and required annual privacy and security training for all employees.
Responsible Innovation
As AI becomes more central to our products and operations, we’re embedding responsibility into how we build, procure, and use it. In 2025, we introduced AI principles covering transparency, human oversight, fairness, privacy, security, sustainability, and continuous improvement. We also updated our AI use and employee privacy policies and require new AI vendors to undergo privacy, security, legal, and ethics reviews before adoption.
Cyber Security
We strengthen our resilience through employee awareness, third-party risk management, and regular testing. In 2025, we introduced monthly security updates, strengthened vendor risk reviews and continuity requirements, and performed penetration testing across all Bloomreach products to identify and address vulnerabilities.
Sustainable Commerce
Profit With Purpose:
The New Era of Sustainable Commerce
E-commerce powers global economy, expected to reach €30 trillion by 2025. But the next era of growth isn’t about speed or scale — it’s about growing smarter.
Today’s reality — and opportunity:
- Impact: 40% of global plastic use and 25% of greenhouse gas emissions come from commerce.
- Smarter products: Only 7% of global products are circular — leaving massive room for innovation.
- Efficient supply chains: $740B in unsold goods (US, 2022) = lost revenue from overproduction and outdated logistics.
- Reduced returns: Ecommerce returns cost retailers $816B in lost sales (2022) and create 24 mtCO₂e (2022) — equal to 5M cars on the road each year.
What’s good for the planet is great for business.
Sustainable brands grow faster, earn higher margins — and build deeper customer trust.
Amazon ‘ships in own container’, reduces waste and rewards third-party sellers with fulfilment fee discounts for using eco-friendly packaging. Showing how large platforms are incentivizing sustainability in ways that improve partners’ margins.
Consumers are willing to pay a 9.7% sustainability premium, even as cost of living and inflationary concerns weigh.
Why It Matters to Shoppers
Customers aren’t demanding perfection — they’re rewarding progress.
When brands make it easy to buy responsibly, they earn lasting trust and loyalty.
Responsible brands = loyal customers.
Sustainability + personalization builds relationships grounded in shared values.
Consumers expect companies to act
65%
of consumers want resource-efficient brands55%
prefer retailers committed to sustainability65%
want CEOs to improve supply chains and resource usage65%
find AI helpful in reducing research timeHow Bloomreach Turns Insights Into Action
Smarter returns. Lower costs. Happier customers and planet.
Reimagining Returns
Returns are one of the biggest untapped opportunities in ecommerce. Reducing them by just 10–20% can significantly cut costs and increase satisfaction.
The Challenge Today
- Ecommerce return rates average 20–30% (vs. 8–10% in stores)
- For one of our retail customers, 8% of their customers account for 70% of returns
- Wall Street Journal (2022) found that a 50% drop in returns → 25% higher profit
The Opportunity
Data can now help identify the root causes and “heavy returners” — and act in real time.
-29% Potential returns with a sizing weblayer
Bloomreach in Action
Banner for Frequently Returned Items
Gently reminds shoppers to check size or specs before purchase.
Banner for High-Return Customers
Reinforces responsible shopping behavior and builds trust.
Returned Items Dashboard
Reveals return trends to guide product, pricing & merchandising decisions.
Product Expiration Reminder
Reduces waste while driving timely product reorders automatically
Cart Consolidation Banner
Reduces returns by alerting customers when they add multiple sizes
Sustainable Product Badges
Build trust with sustainability badges on product pages
Explore our Use Case Center.
Customer Stories
Isadore Uses Bloomreach To Drive Sustainable Commerce Initiatives
Isadore, an ethical cycling apparel company, uses Bloomreach to help shoppers make better sizing decisions before purchase. Its sizing weblayer reduced potential ecommerce returns by 29%, with over 69% of prompted customers removing a duplicate product from their cart.
Fairphone Powers Its Sustainable Marketing Strategy With Bloomreach
Fairphone, the Amsterdam-based ethical smartphone maker, used Bloomreach to deliver mission-aligned campaigns with strong engagement. Its Impact Report email series reached open rates as high as 48.2% while keeping unsubscribe rates below 0.1%.
Cooltra Turns Every Ride Into Smart, Sustainable Engagement With Bloomreach
Cooltra, a leader in sustainable shared two-wheel mobility, uses Bloomreach to power personalized, behavior-led campaigns that drive results. Powered by Loomi AI, the brand achieved a 12% revenue lift, saved 10 CRM hours per week, and generated $170K from a real-time credit-balance retention campaign.
Lead the New Era of Commerce
The most profitable brands of the future will make sustainability effortless
Building Circular Growth
Small optimizations create big impact. When efficiency, loyalty, and purpose align, brands build a circular growth system that benefits everyone — customers, business, and the planet.
The Opportunity to Seize
Empower your customers, teams, and investors through sustainable innovation. The brands that lead now will define what commerce looks like next — profitable, responsible, and effortless.
How We Empower This
Turning awareness into action — transforming insights into better experiences for people and the planet.
Bloomreach in Action
AI-powered search and merchandising highlight eco-friendly, locally sourced, or low-impact products.
Sustainability made visible and easy to act on.
AI-powered search and personalized campaigns guide customers toward greener choices and delivery options.
Customers feel good about their impact and connected to your values.
Conversational AI answers questions, suggests product alternatives, and guides sizing or fit.
Customers buy what they truly need — reducing returns, waste, and frustration.
Unlock ideas and strategies
for driving growth while creating a positive impact on people and the planet.
- Whitepaper: Strategies for a Greener Future by OneStock, Bloomreach, and others
- McKinsey Report: How Playing Offense on Sustainability can Power Ecommerce Performance
- PwC Survey: Voice of the Customer
- Sustainable Commerce Guide: How Businesses Can Balance Profitability With Environmental and Social Responsibility
- E-Commerce Returns Guide for Marketers: How To Lessen the Impact of Returns
- Commerce Experience Podcast: Can Fast Shipping and Sustainability Coexist in Ecommerce?
- Customer Case Study: Isadore Uses Bloomreach Engagement To Drive Sustainable Commerce Initiatives
- Customer Case Study: Fairphone Powers Its Sustainable Marketing Strategy With Bloomreach Engagement