Download the State of Amazon 2016 report to learn how shoppers are using Amazon, what the main drivers are behind Amazon’s success and where retailers can find opportunities to fight back
Comparing 2015 to 2016, Amazon has increased its lead as consumers’ first destination for product search over search engines and retailers.
78% of that 9 in 10 say they do this often or always
Ensuring high-quality site experiences continues to be a prime reason why shoppers pick their retailers of choice.
Those who named Amazon as thier top competitor were almost twice as likely to fear losing their job
41% said personalization would make them more likely to buy from a retailers over Amazon