Entries by BloomReach

BloomReach: Find yourself here

Sometimes we just have to pinch ourselves: working in the heart of Silicon Valley, surrounded by smart people who are determined to solve a big problem, while still finding time to have fun. Not that working to make the Web more relevant isn’t fun. It’s just a different kind of fun than say, crushing a…

Personalization done right is the killer app for digital retailers

As consumers become increasingly empowered and the tools they use for shopping become increasingly sophisticated, the need for retailers to differentiate themselves from the competition has never been more important. Just as brick-and-mortar stores are focused on providing something better than just transactions, digital retailers are working to build memorable experiences for consumers shopping on…

Five steps to building a great Web experience

Today’s guest post, by UserTesting Content Strategist Hannah Alvarez, lays out a strategy for clearing the obstacles that derail visitors to your website. Enjoy. You already know that delivering a streamlined, personalized user experience on your website will result in better conversions and, ultimately, more revenue. But how do you get to that point? How…