Entries by Justin Fogarty

Does buying a Powerball ticket mean I’m dumb?

I silenced the rational, quantitative part of my brain. I suspended my belief in numbers. I had faith that I could beat the insurmountable odds. I believed in the possibilities. I bought a Powerball ticket. (And then a second one. You know, just in case.) We all like to think we’re smart, rational people who…

Datacember 16th: Monday is the new Sunday

Data is the new bacon. Blade is the new Uber. And Monday is the new Sunday. Wait. What? Now that we’ve passed the midway point of Datacember, one thing seems crystal clear: Holiday shopping is different from normal shopping. And between well-publicized, weekday doorbusters and the Thanksgiving holiday, it stands to reason that our shopping…

Datacember 16th: Monday is the new Sunday

Data is the new bacon. Blade is the new Uber. And Monday is the new Sunday. Wait. What? Now that we’ve passed the midway point of Datacember, one thing seems crystal clear: Holiday shopping is different from normal shopping. And between well-publicized, weekday doorbusters and the Thanksgiving holiday, it stands to reason that our shopping…

Datacember 15th: Green Monday and the fatigued shopper

Soon, all the Mondays from mid-November through Christmas will have clever, shopping themed nicknames. Then what? Will we move on to other days of the week? Two-4-One-Tuesday? Thirty-percent-off-Thursday? Free-shipping-Friday? In case you missed it, yesterday was “Green Monday.” Green Monday was invented by eBay way back in 2008, when their internal data team predicted that…

Datacember 12th: Just how big is Small Business Saturday?

Spending at independent businesses was up 14% this year over last year on Small Business Saturday, according to a report by the National Federation of Independent Business and American Express. Great for Mom and Pop! But, is there a downside for larger retailers? Small Business Saturday, celebrated on Thanksgiving weekend, was created in 2010 by…

Netflixing the Web

[:en]Netflix has a list of more than 75,000 microgenres to tag their movies; to understand and serve up movies that are truly personalized to you. BloomReach does something similar. Our engine can mix and match more than 30,000 unique experiences to personalize a single page.[:gb]Netflix has a list of more than 75,000 microgenres to tag their movies; to understand and serve up movies that are truly personalised to you. BloomReach does something similar. Our engine can mix and match more than 30,000 unique experiences to personalise a single page.[:]

Dress Code for NRF

We’re at the NRF Big Show this week. Stop by booth #552 if you want to talk about dresses…little black dresses. We find the example of looking for a little black dress on the Neiman Marcus mobile site is a good way to get your head around how data can improve the customer experience. Less…