Two University of North Texas digital retail students see the future of the industry as bright. Are things changing? You bet. That’s the good news.
About Mike Cassidy
Mike Cassidy is a career newspaper writer who figured you can't be an ink-stained wretch now that they're not using ink anymore. He's morphed into BloomReach's storyteller, telling stories about big data, e-commerce and the ongoing tech revolution.
Entries by Mike Cassidy
Digital retail’s challenges come fast and furious in the age of digital transformation. But a visit with UNT digital retail students paints a bright future.
Shoptalk 2017 is a wrap. It was four days of talk about AI, personalization, the importance of content in commerce and Amazon, among other topics.
It seems like only yesterday that Shoptalk 2017 got rolling. But here we are, one more day to go. So, let’s talk artificial intelligence.
The cost of running a legacy on-premise site search engine only begin when you buy it. The ongoing maintenance and lost opportunities compound the pain.
Shoptalk rolls on with a visit by Spiderman and some news about Walmart, which says it’s not finished making news. A summary of Day 2.
Here’s a quick — and we hope fun — rundown of what happened at Shoptalk on Day One. A few ideas about what to see on Monday, too.
Site search engines need semantic understanding capabilities in order to truly determine your customers’ intent. Legacy site search isn’t up to the task.
Digital businesses face a barrage of challenges and a staggering number of technology solutions to help. KPMG’s omni-man has ideas on picking the winners.
Why leave your house? Unless it’s to get a job at Home Depot. Retail is bringing more stuff to you and retailers are doing terribly, unless they’re not.
The cloud and software-as-a-service have radically changed the capabilities of cutting-edge site search. Legacy systems leave retailers at a disadvantage.
Stores courting men, court shoes delivering pizza, Kohl’s goes Under Armour and millennials like ads, that is if they could remember them. Read the BRRR.
Digital businesses are ready to personalize both commerce and content, but they are struggling with getting there, a new eMarketer report shows.
The rapid transformation of digital retail means those doing the work must embrace new roles, new skills and new technology that satisfy customers at scale.
Hey, Chuck Taylor is celebrating 100 years. Not the guy. The kicks. Also, Kohl’s tries smaller stores; UPS tries drones and Bayard Winthrop kills it.
It’s never too late to pick up that perfect Valentine’s Day gift for your true love. Well, actually, sometimes it is too late. Procrastinators unite.
David Bolotsky founded UncommonGoods as an e-commerce business, but he and his employees have goals beyond the typical success metrics.
The Trumps feud with Nordstrom and the Macy’s rumor of the week make up a special two-bit BloomReach Relevance Report. Take 10 minutes and read it.
Scott Emmons, head of Neiman Marcus Labs, says front-load your strategy conversations with talk about technology. A video conversation from NRF’s Big Show.
Before businesses can chart a clear path to the future of the digital experiences they offer, they need to find themselves on the maturity continuum.
Artificial intelligence can go a long way in building deeper relationships between businesses and their customers. Pini Yakuel explains in this video.
Super Bowl Sunday wasn’t the killer mobile conversion day I thought it would be. But let’s just say mobile orders did better than the Atlanta Flacons.
Hudson’s Bay might try to swallow Macy’s, Alexa to help marketers sell, Super Bowl LI ads are everywhere, UPS is a victim of its own success: The BRRR.
A big percentage of retailers’ sales happen in-store. But the experience is flat. Foresee’s Dan Chester talks about examining why shoppers don’t buy.
The mobile experience is still broken. What will it take for retailers and others to build beautiful mobile experiences worthy of today’s consumers?