Scott Emmons, head of Neiman Marcus Labs, says front-load your strategy conversations with talk about technology. A video conversation from NRF’s Big Show.
About Mike Cassidy
Mike Cassidy is a career newspaper writer who figured you can't be an ink-stained wretch now that they're not using ink anymore. He's morphed into BloomReach's storyteller, telling stories about big data, e-commerce and the ongoing tech revolution.
Entries by Mike Cassidy
Before businesses can chart a clear path to the future of the digital experiences they offer, they need to find themselves on the maturity continuum.
Artificial intelligence can go a long way in building deeper relationships between businesses and their customers. Pini Yakuel explains in this video.
Super Bowl Sunday wasn’t the killer mobile conversion day I thought it would be. But let’s just say mobile orders did better than the Atlanta Flacons.
Hudson’s Bay might try to swallow Macy’s, Alexa to help marketers sell, Super Bowl LI ads are everywhere, UPS is a victim of its own success: The BRRR.
A big percentage of retailers’ sales happen in-store. But the experience is flat. Foresee’s Dan Chester talks about examining why shoppers don’t buy.
The mobile experience is still broken. What will it take for retailers and others to build beautiful mobile experiences worthy of today’s consumers?
Video: NTT Data’s Matthew Leach talks about empathizing with your customers and not putting business practices above customer needs.
Target Pay, Sears pumps up tire sales, Ulta and the ultimate experience, robot Big Macs, Super Bowl LI spending. Read the BloomReach Relevance Report.
Three days of talk about the future of retail and the technology and strategies needed for success came to a close this week. We look back in pictures.
Consumers increasingly want to connect with retailers. How do you attract socially conscious shoppers who want to spend with socially conscious businesses?
Ryan Bartley’s effort to redefine Staple’s Easy Button for the 21st century is full of lessons for retailers and others who want to amp up their innovation.
Keeping Gen Z happy might be the path retailers should take to build a better customer experience for all the alphabet generations and others.
Stein Mart saw big e-commerce gains after a renewed focus. Stein Mart’s Mark Bishop shares his thoughts about how to go about finding similar success.
The only thing certain about the future of retail is that it’s going to be exciting. Here are three tips to help you get started on the future now.
Empowered consumers have made content in commerce more important than ever. Retailers need to build content strategies to meet those consumers’ needs.
Retailers need to use data to thrive in a world where consumers decide when, where and how they’ll shop. Five tips on how to do that.
Read the pre-NRF BRRR. Short enough that you can polish off the retail news before they close the plane door and make you shut off your phone.
As 33,000 retail professionals converge at NRF’s Big Show, ominous trends and transformations will confront them. But from the chaos may come answers.
BloomReach handled record traffic during the holiday season, but diligent preparation meant the company delivered on its holiday promise — and then some.
Department stores got crushed this holiday season. Amazon soared to new heights. The Gap turned things around. The BloomReach Relevance Report returns.
Datacember isn’t just fun and games. OK, it is. But there are some lessons hidden in the madness, too. We surface five lessons from Datacember 2016.
There is no question that mobile is the future of e-commerce. But desktop is still where holiday shoppers are buying. Retailers need to serve both devices.
Christmas day appears to be a day that shoppers plan for their post-holiday spending sprees. Retailers would be wise to be ready.
Merry Christmas from Datacember: A look at the humongous number of packages shuttled about by UPS, the U.S. Postal Service and Santa Claus.