Monday carries an outsized weight when it comes to digital shoppers making purchases during the holiday season. What is it about Monday that opens wallets?Mon
About Mike Cassidy
Mike Cassidy is a career newspaper writer who figured you can't be an ink-stained wretch now that they're not using ink anymore. He's morphed into BloomReach's storyteller, telling stories about big data, e-commerce and the ongoing tech revolution.
Entries by Mike Cassidy
Find out how Walmart.com figured out that one second is worth $250 million. We look at the need to ramp up for the holiday season.
You’ve heard a lot about the importance of content in commerce. Retail expert Lauren Freedman has some ideas about putting content in its proper place.
Consumers vary the devices they use to shop during the holiday season depending on the day. Knowing when they use what is a key to building the right experience.
Retailers and their partners redouble efforts to shine during the hectic holiday shopping season. Delivering a superior customer experience is never more important.
Successful commerce enterprises need to be able to find the right content and deliver it to the right person at the right time — all at scale.
Is Black Friday the new Cyber Monday? The day topped Cyber Monday in online conversions, Datacember found, and more people visited digital sites than visited physical stores.
Some holiday shopping habits die hard and others are a fleeting. Datacember looks at how we’re changing — and not — as we enter retailers’ busiest time.
Better site search takes deep thinking, improved personalization, helpful analytics, reallocating spending, innovation and empathy, says RealDecoy.
The Black Friday is here and journalists will be gathering every scrap of evidence to determine whether this holiday season will be a good one or a bad one.
REI’s wildly successful #OptOutside effort is part of a larger campaign to create an image and customer experience that will keep customers coming back.
Retailers battling Amazon for sales can seize the advantage by offering consumers expert advice from experienced advocates. How to show customers the way.
One way to beat Amazon is by selling what the Seattle giant does not. Or at least offering inventory that is much better purchased in your store.
Retailers need to get people to products and products to people in a variety of ways to compete with Amazon. Crystal clear communication is also key.
Everyone competes with Amazon. Why not give yourself an advantage by creating an experience your customers can’t forget and Amazon can’t match?
Most retailers have one big differentiator when it comes to Amazon: Actual stores. How retailers can use them to take on the retail giant.
Amazon is a formidable competitor, but there is hope. Smart retailers can differentiate their inventory, experience and use their stores as a weapon.
Veterans Day again showed signs of being the holiday shopping season kickoff. Shoppers were motivated and digital sales were up, BloomReach data shows.
Maybe it’s not surprising, but Donald Trump is dominating the news, even when it comes to retail news. The BloomReach Relevance Report is not immune.
For better or worse, Black Friday is so over. Happy Onyx Friday, the day that data shows is the true kickoff to the holiday shopping season.
Another Starbuck’s holiday cup dust-up, the Cubs crash the internet (sort of), Neiman Marcus has some $80 collard greens and the Big Mac is getting bigger.
Mel Cotton’s of San Jose was an old-school, one-store retailer. But the way loyalists are remembering the store’s customer experience is a nod to the future.
Digital retail students are ready to get to work — and they expect access to data and the tools that will let them interpret and act on data in real time.
Target is putting on a Nutcracker that is actually nothing like the Nutcracker. Read about that and so much more in the BloomReach Relevance Report.
The marriage of BloomReach and Hippo is a big deal for personalizing the web. It’s also a chance to reflect on the importance of rich culture.