Uncommon Merchandise at drugstore.com is Found With BloomReach
drugstore.com™ offers a breadth and depth of products that differentiates it from its online and offline competition. With such a diverse merchandise assortment, the drugstore.com marketing team puts a great deal of effort into marketing its products so that they are found by search engines with compelling content that encourages potential customers to click.
BloomReach’s cloud marketing platform gave drugstore.com a way to maximize the discoverability of content across its catalog. “With custom content, you’re limited by resources and priorities,” says Colin Veach, Director of Online Marketing at drugstore.com. “BloomSearch allows us to operate at scale – something we just can’t do with people alone. It offers us a data-centric approach to connect our products with what users want.”
Since implementing BloomSearch in mid-2010, drugstore.com has seen increases in site traffic and also in the number of products that are being discovered using natural search. Furthermore, many conversions from BloomSearch-generated traffic come from new customers.
Read the full drugstore.com story.