Effective Date: November 15, 2011 (last updated June 1, 2015)

This Corporate Website and Services Privacy Policy (“Privacy Policy”) explains the information practices and policies of BloomReach, Inc.  It describes how we collect, use, and disclose information as consumers interact with BloomReach products and services that we provide to our Clients and on our Clients’ systems (collectively “BloomReach Services”), as well as through our corporate websites.

ABOUT BLOOMREACH

We provide BloomReach Services to publishers, analytics providers, e-commerce sites, and others (“Clients”). We help websites make their content easier to find. We deliver the BloomReach Services on our Clients’ commercial websites as part of the content they display to consumers. BloomReach is a service provider for other companies, and we act as a data processor for the Clients who use the BloomReach Services. The BloomReach Services do not include our corporate website (currently located at BloomReach.com), but we may use the BloomReach Services to deliver the content we display to our corporate website visitors.

BloomReach does not sell individual consumer data or advertising.  We provide our Clients with analytics and personalization services that help consumers find content they want when and where they want it.

This Privacy Policy does not reflect the privacy policies or practices of BloomReach’s Clients.  BloomReach is not responsible for our Clients’ privacy policies or practices.

We recommend that consumers review the privacy policies of the websites they visit and online services they use, including those of their Internet service provider.  Paying close attention to privacy policies remains one of the best ways to make informed choices about privacy.

What does BloomReach do?

BloomReach Services interpret content and web-wide behavior to improve the quality and accessibility of commercial, destination websites by making it easier and faster for consumers to search and find the content that they want. BloomReach Services are used by our Clients to enhance the discoverability of their products and services. BloomReach maintains information which our Clients have asked us to process, along with aggregate information collected by the BloomReach Services and aggregate consumer information from third party service providers.

How do BloomReach Services make consumer experiences better?

BloomReach Services give consumers intuitive opportunities to discover the products and services they want. As an example, BloomReach may analyze what products customers actually view or purchase on a Client’s website when they enter certain search terms to improve the likelihood that those search terms will bring up the same products or related products faster (on that website) in the future. Websites use BloomReach Services to identify content relationships, improve accessibility to existing content, and create entirely new pages with unique combinations of their content.

BloomReach Services are intended to help consumers more easily and quickly find the content and information they seek. If a consumer clicks on a related search or item, the resulting website page that is returned should better fit their interests because of the BloomReach Services.

Notice and Use of Information (We work for our Clients)

Because of the nature of the BloomReach Services, BloomReach operates as a data processor for our Clients, who act as data controllers. Individual users who interact with websites or services that utilize BloomReach Services may interact directly with BloomReach’s Clients rather than with BloomReach, including sharing Personal Information (defined below) with these Clients. BloomReach maintains only the information our Clients have authorized us to process. It is the BloomReach Client’s responsibility to ensure that the data it collects can be legally collected in the country of origin. The BloomReach Client is responsible for giving its employees and customers the appropriate level of notification that information, potentially including Personal Information, will be collected and maintained. BloomReach has confidentiality agreements that govern its receipt and use of data from our Clients. The BloomReach Services do not use data collected on behalf of one Client for the purpose of servicing a different Client, but may use aggregate information compiled from multiple Client websites or provided by third party service providers for servicing Clients.

Opt-Out of Information Collection: Your Choices

While our Clients are responsible for communicating directly with their consumers, we strive to offer consumers choices about the collection of information related to their website usage and enough information to make an informed decision about such collection.

Consumers are welcome to opt out of future BloomReach data collection tied to website usage and analytics by clearing their browser’s cookies for the domain or URL that uses the BloomReach Services or by blocking the use of cookies when they visit such domains or URLs.

INFORMATION BLOOMREACH PROCESSES AND HOW IT IS USED

BloomReach does not collect or use Personal Information about individual consumers when we provide the BloomReach Services to Clients. When we say “Personal Information” we mean individually identifiable information that would allow us to determine the actual identity of, and contact, a specific living person.

BloomReach Services use and rely on other information, such as device information which is collected automatically through technologies such as cookies and aggregate consumer information from third party service providers, to provide our services. You can learn more about how BloomReach Services use information below.

What information does BloomReach collect, how do we collect it, and how do we use it?

To enable the BloomReach Services to provide better content discovery experiences, we collect device-related information about consumers’ use of a specific Client’s websites and interactions with BloomReach-created content widgets and pages on that Client’s websites for limited purposes. This device information is collected from your browser, and may include information such as an IP address, the date and time of use of the BloomReach Services or our Client’s website, technical attributes about the consumer’s browser request, browser type, browser language, search queries, pages or products browsed, and details about whether the consumer has made a purchase. We associate this data with an anonymous cookie tied to a specific Client’s website that is not linked to any individual consumer’s actual identity. The BloomReach Services do not collect the name, address, phone number, or other Personal Information of individual consumers (although our Clients may have collected this information separately from the BloomReach Services).

The BloomReach Services do not associate device information collected by the BloomReach Services from one BloomReach Client’s websites with device information collected from a different BloomReach Client’s websites. The BloomReach Services do not track an individual consumer’s online activities across multiple unrelated third party websites or online services. However, the BloomReach Services may use aggregate consumer information provided by third party service providers who may track individual consumer online activities across multiple unrelated third party websites or online services.

Website Usage and Analytics. We may collect device and machine-generated information such as the request and response logs of our Clients’ websites. These logs include click and browse information. When consumers visit websites, information identifying the website they arrive from and the next website they visit is generated and available to the website operator for analysis. BloomReach uses such information on an aggregated basis alongside similar information from millions of other consumers to help BloomReach improve and develop our services and our Clients’ customers’ experience. This aggregated information may include basic reporting metrics like the number of consumers who discovered content through BloomReach-suggested content and connections, how frequently users return to a Client’s website, and the aggregate revenues generated from those consumers. Aggregated information may also be used to help BloomReach and its Clients optimize our services. Such aggregate data does not contain Personal Information.

Cookies and Log Information. Cookies are files that web servers place on an Internet user’s computer that are designed to store basic information (such as visitor preferences). Cookie technology remains a fundamentally important part of how websites customize users’ online experiences. Through the use of cookies or similar technologies, we may collect and store basic information about your visits to a Client’s website, in anonymized form, so that we can help improve consumers’ online experiences. For more information about our use of cookies, please see our Cookie Policy.

BLOOMREACH INFORMATION TRANSFER AND SHARING

We do not share any individual level information we collect for any direct marketing purposes, except with our Clients, on whose behalf we are acting.  We may share aggregate information about the use of the BloomReach Services with the businesses that use our services.  This information does not identify any individual consumer.

BloomReach may otherwise share information it collects:

  • if doing so is appropriate to carry out a consumer’s request; or
  • if BloomReach believes that doing so is legally required; or
  • if it is in BloomReach’s interest to protect its property or other legal rights, or the rights or property of others.

In any case, as discussed above, we generally do not collect or maintain Personal Information about any individual consumer.

Information possessed by BloomReach may be transferred in connection with any sale or disposition of the business as permitted by law or agreements with our Clients.

BLOOMREACH.COM INFORMATION COLLECTION AND USE

You can visit the BloomReach corporate website without revealing any Personal Information. However, in some instances, BloomReach may require certain Personal Information in order to respond to a request by a site visitor or provide services to our Clients. BloomReach may engage certain third parties to perform functions and provide services to us, including, without limitation, hosting and maintenance, customer relationship, storage, database management, business analytics, recruiting, direct marketing campaign, or similar services. BloomReach will share your Personal Information with authorized third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your Personal Information. By voluntarily providing BloomReach with Personal Information, you are consenting to BloomReach’s use of it in accordance with this Privacy Policy. If you provide Personal Information to BloomReach, you acknowledge and agree that such Personal Information may be transferred to the authorized third parties referred to herein.

ONWARD TRANSFER

We are a growing corporation with operations in multiple countries, including the United Kingdom. We have developed data practices designed to assure information is appropriately protected. While our primary data centers are in the United States, we may transfer Personal Information or other information to BloomReach offices outside of the United States. In addition, we may employ other companies and individuals to perform functions on our behalf. If we disclose Personal Information to a third party or to BloomReach employees outside of the United States, we will seek assurances that any information we may provide to them is safeguarded adequately and in accordance with this privacy policy and the requirements of applicable law.

DATA INTEGRITY

BloomReach will use Personal Information only in ways compatible with the purpose for which it was collected or authorized by our Clients, or as requested in connection with website user requests.

INFORMATION RETENTION

Our Clients limit BloomReach’s collection, use, and disclosure of their customers’ information through the BloomReach Services. We keep information we need to provide our services to our Clients only so long as we have a valid business purpose, in accordance with applicable law and our client agreements.

ACCESS/CORRECTION

In most cases, if and/or when we obtain Personal Information, it relates to our Clients or their employees, and we do not collect Personal Information through the BloomReach Services. To the extent that we may, we would do so (as an agent or data processor) on behalf of, and at the request of, a Client. To request access to, correction, amendment, or deletion of his or her Personal Information, a consumer should contact the company to which the data was provided.

Consumers that wish to request access to, correction, or deletion of Personal Information they have submitted through the BloomReach corporate website should contact BloomReach at privacy@BloomReach.com.

OVERSIGHT/ENFORCEMENT

BloomReach has a Privacy Officer who is responsible for BloomReach’s compliance with and enforcement of this Policy. BloomReach’s Privacy Officer is available to any of its employees, customers, vendors, business partners, or others who may have questions concerning this Privacy Policy or data security practices. BloomReach’s Privacy Officer may be contacted by email at privacy@BloomReach.com.

Any questions, comments, or complaints about the data practices of a Client for which BloomReach processes data should be addressed to that Client (including, without limitation, compliance with data privacy principles of notice, choice, onward transfer, access, security, data integrity, or enforcement), although BloomReach will make reasonable efforts to comply or assist with such requests.

SECURITY

No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure data security on our systems. Please note this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software.

BloomReach has adopted physical, technological, and administrative procedures to safeguard and secure the information we process.

By using this website or providing Personal Information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of this website.

CHANGES AND UPDATES

BloomReach will maintain Personal Information in accordance with this Privacy Policy. If BloomReach decides to change this Privacy Policy, BloomReach will post the changes on this page so our Clients and/or their employees, applicants, and users are aware of our practices. If at any point BloomReach decides to retain or use previously collected Personal Information in a materially less restrictive manner, BloomReach will seek to notify affected individuals by way of email (where possible) or by posting a notice on BloomReach’s website for at least 30 days prior to the change in use. Clients, in turn, are responsible for their users and providing them a choice as to whether or not BloomReach uses collected information in this revised manner.

Contacting BloomReach

If you have any questions, comments, or concerns about BloomReach or this Privacy Policy, please email us at privacy@bloomreach.com.

Postal Mail Address:
BloomReach, Inc.
82 Pioneer Way
Mountain View, CA 94041

We can be reached via e-mail at privacy@bloomreach.com or you can reach us by telephone at +1 (888) 263-3917.

Effective Date: November 15, 2011 (last updated June 1, 2015)

This Corporate Website and Services Privacy Policy (“Privacy Policy”) explains the information practices and policies of BloomReach, Inc.  It describes how we collect, use, and disclose information as consumers interact with BloomReach products and services that we provide to our Clients and on our Clients’ systems (collectively “BloomReach Services”), as well as through our corporate websites.

ABOUT BLOOMREACH

We provide BloomReach Services to publishers, analytics providers, e-commerce sites, and others (“Clients”). We help websites make their content easier to find. We deliver the BloomReach Services on our Clients’ commercial websites as part of the content they display to consumers. BloomReach is a service provider for other companies, and we act as a data processor for the Clients who use the BloomReach Services. The BloomReach Services do not include our corporate website (currently located at BloomReach.com), but we may use the BloomReach Services to deliver the content we display to our corporate website visitors.

BloomReach does not sell individual consumer data or advertising.  We provide our Clients with analytics and personalisation services that help consumers find content they want when and where they want it.

This Privacy Policy does not reflect the privacy policies or practices of BloomReach’s Clients.  BloomReach is not responsible for our Clients’ privacy policies or practices.

We recommend that consumers review the privacy policies of the websites they visit and online services they use, including those of their Internet service provider.  Paying close attention to privacy policies remains one of the best ways to make informed choices about privacy.

What does BloomReach do?

BloomReach Services interpret content and web-wide behavior to improve the quality and accessibility of commercial, destination websites by making it easier and faster for consumers to search and find the content that they want. BloomReach Services are used by our Clients to enhance the discoverability of their products and services. BloomReach maintains information which our Clients have asked us to process, along with aggregate information collected by the BloomReach Services and aggregate consumer information from third party service providers.

How do BloomReach Services make consumer experiences better?

BloomReach Services give consumers intuitive opportunities to discover the products and services they want. As an example, BloomReach may analyze what products customers actually view or purchase on a Client’s website when they enter certain search terms to improve the likelihood that those search terms will bring up the same products or related products faster (on that website) in the future. Websites use BloomReach Services to identify content relationships, improve accessibility to existing content, and create entirely new pages with unique combinations of their content.

BloomReach Services are intended to help consumers more easily and quickly find the content and information they seek. If a consumer clicks on a related search or item, the resulting website page that is returned should better fit their interests because of the BloomReach Services.

Notice and Use of Information (We work for our Clients)

Because of the nature of the BloomReach Services, BloomReach operates as a data processor for our Clients, who act as data controllers. Individual users who interact with websites or services that utilise BloomReach Services may interact directly with BloomReach’s Clients rather than with BloomReach, including sharing Personal Information (defined below) with these Clients. BloomReach maintains only the information our Clients have authorised us to process. It is the BloomReach Client’s responsibility to ensure that the data it collects can be legally collected in the country of origin. The BloomReach Client is responsible for giving its employees and customers the appropriate level of notification that information, potentially including Personal Information, will be collected and maintained. BloomReach has confidentiality agreements that govern its receipt and use of data from our Clients. The BloomReach Services do not use data collected on behalf of one Client for the purpose of servicing a different Client, but may use aggregate information compiled from multiple Client websites or provided by third party service providers for servicing Clients.

Opt-Out of Information Collection: Your Choices

While our Clients are responsible for communicating directly with their consumers, we strive to offer consumers choices about the collection of information related to their website usage and enough information to make an informed decision about such collection.

Consumers are welcome to opt out of future BloomReach data collection tied to website usage and analytics by clearing their browser’s cookies for the domain or URL that uses the BloomReach Services or by blocking the use of cookies when they visit such domains or URLs.

INFORMATION BLOOMREACH PROCESSES AND HOW IT IS USED

BloomReach does not collect or use Personal Information about individual consumers when we provide the BloomReach Services to Clients. When we say “Personal Information” we mean individually identifiable information that would allow us to determine the actual identity of, and contact, a specific living person.

BloomReach Services use and rely on other information, such as device information which is collected automatically through technologies such as cookies and aggregate consumer information from third party service providers, to provide our services. You can learn more about how BloomReach Services use information below.

What information does BloomReach collect, how do we collect it, and how do we use it?

To enable the BloomReach Services to provide better content discovery experiences, we collect device-related information about consumers’ use of a specific Client’s websites and interactions with BloomReach-created content widgets and pages on that Client’s websites for limited purposes. This device information is collected from your browser, and may include information such as an IP address, the date and time of use of the BloomReach Services or our Client’s website, technical attributes about the consumer’s browser request, browser type, browser language, search queries, pages or products browsed, and details about whether the consumer has made a purchase. We associate this data with an anonymous cookie tied to a specific Client’s website that is not linked to any individual consumer’s actual identity. The BloomReach Services do not collect the name, address, phone number, or other Personal Information of individual consumers (although our Clients may have collected this information separately from the BloomReach Services).

The BloomReach Services do not associate device information collected by the BloomReach Services from one BloomReach Client’s websites with device information collected from a different BloomReach Client’s websites. The BloomReach Services do not track an individual consumer’s online activities across multiple unrelated third party websites or online services. However, the BloomReach Services may use aggregate consumer information provided by third party service providers who may track individual consumer online activities across multiple unrelated third party websites or online services.

Website Usage and Analytics. We may collect device and machine-generated information such as the request and response logs of our Clients’ websites. These logs include click and browse information. When consumers visit websites, information identifying the website they arrive from and the next website they visit is generated and available to the website operator for analysis. BloomReach uses such information on an aggregated basis alongside similar information from millions of other consumers to help BloomReach improve and develop our services and our Clients’ customers’ experience. This aggregated information may include basic reporting metrics like the number of consumers who discovered content through BloomReach-suggested content and connections, how frequently users return to a Client’s website, and the aggregate revenues generated from those consumers. Aggregated information may also be used to help BloomReach and its Clients optimise our services. Such aggregate data does not contain Personal Information.

Cookies and Log Information. Cookies are files that web servers place on an Internet user’s computer that are designed to store basic information (such as visitor preferences). Cookie technology remains a fundamentally important part of how websites customise users’ online experiences. Through the use of cookies or similar technologies, we may collect and store basic information about your visits to a Client’s website, in anonymised form, so that we can help improve consumers’ online experiences. For more information about our use of cookies, please see our Cookie Policy.

BLOOMREACH INFORMATION TRANSFER AND SHARING

We do not share any individual level information we collect for any direct marketing purposes, except with our Clients, on whose behalf we are acting.  We may share aggregate information about the use of the BloomReach Services with the businesses that use our services.  This information does not identify any individual consumer.

BloomReach may otherwise share information it collects:

  • if doing so is appropriate to carry out a consumer’s request; or
  • if BloomReach believes that doing so is legally required; or
  • if it is in BloomReach’s interest to protect its property or other legal rights, or the rights or property of others.

In any case, as discussed above, we generally do not collect or maintain Personal Information about any individual consumer.

Information possessed by BloomReach may be transferred in connection with any sale or disposition of the business as permitted by law or agreements with our Clients.

BLOOMREACH.COM INFORMATION COLLECTION AND USE

You can visit the BloomReach corporate website without revealing any Personal Information. However, in some instances, BloomReach may require certain Personal Information in order to respond to a request by a site visitor or provide services to our Clients. BloomReach may engage certain third parties to perform functions and provide services to us, including, without limitation, hosting and maintenance, customer relationship, storage, database management, business analytics, recruiting, direct marketing campaign, or similar services. BloomReach will share your Personal Information with authorized third parties, but only to the extent necessary to perform these functions and provide such services, and only pursuant to binding contractual obligations requiring such third parties to maintain the privacy and security of your Personal Information. By voluntarily providing BloomReach with Personal Information, you are consenting to BloomReach’s use of it in accordance with this Privacy Policy. If you provide Personal Information to BloomReach, you acknowledge and agree that such Personal Information may be transferred to the authorised third parties referred to herein.

ONWARD TRANSFER

We are a growing corporation with operations in multiple countries, including the United Kingdom. We have developed data practices designed to assure information is appropriately protected. While our primary data centers are in the United States, we may transfer Personal Information or other information to BloomReach offices outside of the United States. In addition, we may employ other companies and individuals to perform functions on our behalf. If we disclose Personal Information to a third party or to BloomReach employees outside of the United States, we will seek assurances that any information we may provide to them is safeguarded adequately and in accordance with this privacy policy and the requirements of applicable law.

DATA INTEGRITY

BloomReach will use Personal Information only in ways compatible with the purpose for which it was collected or authorised by our Clients, or as requested in connection with website user requests.

INFORMATION RETENTION

Our Clients limit BloomReach’s collection, use, and disclosure of their customers’ information through the BloomReach Services. We keep information we need to provide our services to our Clients only so long as we have a valid business purpose, in accordance with applicable law and our client agreements.

ACCESS/CORRECTION

In most cases, if and/or when we obtain Personal Information, it relates to our Clients or their employees, and we do not collect Personal Information through the BloomReach Services. To the extent that we may, we would do so (as an agent or data processor) on behalf of, and at the request of, a Client. To request access to, correction, amendment, or deletion of his or her Personal Information, a consumer should contact the company to which the data was provided.

Consumers that wish to request access to, correction, or deletion of Personal Information they have submitted through the BloomReach corporate website should contact BloomReach at privacy@BloomReach.com.

OVERSIGHT/ENFORCEMENT

BloomReach has a Privacy Officer who is responsible for BloomReach’s compliance with and enforcement of this Policy. BloomReach’s Privacy Officer is available to any of its employees, customers, vendors, business partners, or others who may have questions concerning this Privacy Policy or data security practices. BloomReach’s Privacy Officer may be contacted by email at privacy@BloomReach.com.

Any questions, comments, or complaints about the data practices of a Client for which BloomReach processes data should be addressed to that Client (including, without limitation, compliance with data privacy principles of notice, choice, onward transfer, access, security, data integrity, or enforcement), although BloomReach will make reasonable efforts to comply or assist with such requests.

SECURITY

No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure data security on our systems. Please note this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software.

BloomReach has adopted physical, technological, and administrative procedures to safeguard and secure the information we process.

By using this website or providing Personal Information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of this website.

CHANGES AND UPDATES

BloomReach will maintain Personal Information in accordance with this Privacy Policy. If BloomReach decides to change this Privacy Policy, BloomReach will post the changes on this page so our Clients and/or their employees, applicants, and users are aware of our practices. If at any point BloomReach decides to retain or use previously collected Personal Information in a materially less restrictive manner, BloomReach will seek to notify affected individuals by way of email (where possible) or by posting a notice on BloomReach’s website for at least 30 days prior to the change in use. Clients, in turn, are responsible for their users and providing them a choice as to whether or not BloomReach uses collected information in this revised manner.

Contacting BloomReach

If you have any questions, comments, or concerns about BloomReach or this Privacy Policy, please email us at privacy@bloomreach.com.

Postal Mail Address:

BloomReach, Inc.

82 Pioneer Way

Mountain View, CA 94041

We can be reached via e-mail at privacy@bloomreach.com or you can reach us by telephone at +1 (888) 263-3917.