The Martech Summit
Ride & Thrive with Rapha
OMR
What Is Agentic Personalization?
How personalized can a customer experience really be? This question has always troubled businesses, and for years, the answer depended on the number of preset rules, back-end configurations, and manual tweaks you had in place. It took a lot of time, energy, and hands-on execution to get close to a personalized experience. But agentic personalization […]
How To Measure the ROI of Machine Learning in Ecommerce
Warren Buffett has two simple rules for smart investing: These same rules apply to investing in AI for ecommerce. Machine learning can boost revenue, improve customer experience, and automate key processes. But how do you know if it’s actually paying off? Unlike ad campaigns or email marketing, where results are easy to track, AI’s impact […]
5 Critical Customer Loyalty Questions (And Expert Advice To Solve Them)
Building customer loyalty is a goal for every brand, but that doesn’t mean there’s a simple, one-size-fits-all solution. It’s a constant challenge that often leaves brands searching for answers. That’s why we went straight to the experts. We teamed up with our trusted partners Shopify, Loyalty & Reward Co, and Antavo to tackle your most […]
