Stop Wasting Ad Spend

You can reduce CAC by using our real-time first-party data platform to retarget high intent and repeat visitors. Build your audiences based on derived, behavioral, and predictive data. Reach your customers in the places they are active and find lookalike audiences that have the highest potential to become your next customer champions.

Loomi can help you make your ad spend more efficient by predicting future behavior. It will help you identify the best channel to invest in, probability of purchase, or predict whether a customer is likely to churn. All this can help reduce your ad spend and invest in those most likely to convert.

Third-party tracking pixels are being restricted by browsers, putting your customer data in jeopardy. By using a first-party data platform such as Bloomreach, you will be able to keep track of all the customer data and keep customer privacy at the same time. You will be able to manage all the consents and choose which data to send to your ad platforms.

Bloomreach lets you use your best high-intent signals to build sample lookalike audiences. With this feature, you can acquire more high-value prospects with first-party data from your most valued customers. For example, create lookalike audiences on Facebook based on a seed list of your customer data, including past behavior, customer attributes, or predictions.

Bloomreach’s in-memory framework uses a unique data architecture to process and access data much faster than traditional methods. That means your customer data can be processed in milliseconds, allowing for real-time updates with no delays.

Unlike other marketing automation platforms, Bloomreach Engagement leverages zero-party and first-party data to give you complete control over your data collection and usage while ensuring a privacy-conscious marketing strategy. Plus, you can manage all your advertising channels from a single platform — Facebook, Instagram, Google, Snapchat, TikTok, you name it! This future-proof, unified platform offers features like the Facebook Conversions API and server-side anonymous ID management to deliver ad campaigns that increase conversions while lowering costs.

Definitely! Bloomreach’s integration with Snapchat allows marketers to sync their first-party customer data in Bloomreach Engagement with Snapchat’s ad platform to activate audiences in real time. With AI predictions, you can quickly segment audiences for your targeted ads, helping you run more effective (and relevant) ad campaigns while lowering customer acquisition costs.

Bloomreach gives you all the tools to create effective ad retargeting campaigns across multiple channels from a single platform. This allows you to create consistent and personalized ads on Facebook, Google, Instagram, Snapchat, TikTok, and more — all while reducing manual work and lowering customer acquisition costs (CAC). Plus, once you’re ready to broaden the scope of your omnichannel campaigns, Bloomreach has you covered. Use that same customer data and insights you gained from your retargeting campaigns to deliver relevant email and SMS campaigns that convert.

There are several key goals to focus on for your retargeting campaigns. You should measure how much brand awareness you’re driving and whether you’re moving prospective customers further along the buying journey. Additionally, you can look at whether you’ve reduced your cart abandonment rate, increased purchases of newly introduced products, and increased customer lifetime value (CLTV). And of course, the ultimate goal of retargeting is to drive conversions while lowering CAC.