iGAMING

React in Real Time While Players Are in the Game

The iGaming brands that ultimately succeed will be the ones that can react in real time, personalize the entire player journey, automate compliance and ops, and launch campaigns across channels — all without waiting for developers. Bloomreach unifies your player data and automates personalized moments in real time — before players even think about leaving.

Start Anywhere, Do Everything

Email

SMS & RCS

WhatsApp

Mobile App

Web & Banners

Ads

Reporting

Customer Data

AI

Trusted by 1,400+ Brands Across Retail, GAMING, Travel & Hospitality, and More

The Old Game Is Broken: Why Traditional Campaigns No Longer Win

In gaming, the difference between a loyal player and a churned one is often measured in seconds.

Emails Move Too Slow for Live Players

Players churn between your weekly emails, not because of them. By the time a campaign launches, the moment has passed, and so has the player.

Your Data Is Trapped in Silos

CRM, analytics, email — they don't talk to each other. One tool sees a high-roller, another sees a bonus-hopper. Players feel the inconsistency and leave for platforms that feel personal.

Compliance Kills Speed Across Markets

Managing regional regulations manually is a bottleneck. Your team waits for approvals while competitors capitalize on trending games and live moments.

Too Many Tools, Not Enough Bandwidth

Six platforms doing one job means your team spends more time on admin than strategy. Need a banner or push notification? That's a developer ticket. Innovation stalls, and players suffer.

smiley-sad

Not Quite Your Industry? Explore Related Ones.

Why iGaming Brands
Choose Bloomreach

One platform. Real-time decisions. Zero dev tickets. Here's how Bloomreach wins for gaming brands.

EMAIL MARKETING Fix Your Emails With AI

If email isn’t your top-performing channel, it’s probably your most underutilized one. Boost revenue with faster, fewer emails thanks to real-time profiles, AI-driven recommendations, and send time optimization.

REAL-TIME PERSONALIZATION React in Real Time to Player Events

Loomi AI processes data sets of billions with sub-millisecond response rates. This speed enables real-time personalization and instant front-end gamification. Treat VIP or dormant customers differently, and instantly trigger relevant messages like jackpots, leaderboards, or bonus widgets.

CUSTOMER DATA ENGINE Single Player View Across 13+ Channels

Unify all your player data in a single platform. Let Loomi AI predict next-best actions, automate segmenting, and deliver personalized offers across email, SMS, web, and app to turn first-time players into VIPs.

COMPLIANCE & ALERTS Automate Alerts To Stay Compliant

Bloomreach monitors player data and behavior patterns in real time. When spending thresholds or self-exclusion flags appear, compliance teams get instant alerts, campaigns pause automatically, and events get logged for audit trails — all without manual intervention.

EFFICIENCY Launch Campaigns Without Dev Dependency

Small marketing teams can’t manually run dozens of campaigns. With 100+ prebuilt use cases, zero-code workflow building, real-time segments, and predictive insights, Bloomreach makes it simple. Consolidate tools, cut marketing costs, and run everything from one platform.

See What You Can Build

Smarter Marketing. Measurable Impact.

When your marketing is more personal, faster, and easier to execute—results follow.

+10%

Lift in revenue

2x

Faster Execution

Boost in marketing team productivity with less dependency on IT

<6 mos.

Average time

to see ROI with personalized marketing

iGaming Brands Grow Faster With Bloomreach. Here's How.

Pollard
Sazka
WildTangent
Gamigo
Aristocrat Interactive
$1.15M
total ticket value
50%
click-through rate from wheel campaign
34%
open rate from last-chance campaign
Real-Time Loyalty Campaigns

“Player engagement is our primary goal, and Bloomreach gives us the ability to personalize the customer experience in real time, which makes all the difference.”

Read the Full Story

Brian Fielbrandt Director of Analytics, Pollard Banknote
2
legacy systems replaced
11
communication channels
The Same Personalized Offer Across 11 Channels

Thanks to Bloomreach, we’ve been able to see things that once seemed impossible and deliver campaigns through multiple communication channels.

Watch the Full Story

Petr Chromy CRM Manager, Sazka
9x
voucher redemption rate
Voucher Redemption Rate Increased
From 5% to 47%

“We work with a lot of different partners to expand our user base and attract new interest. Using Bloomreach Engagement allowed us to connect with users and guide them through the processes associated with this campaign.”

Read Full Story

Monika Pin Digital Marketing Manager, WildTangent
+10%
revenue
40 hours
saved per week
Campaigns Optimized at Scale

“Bloomreach Engagement is the best and most affordable option on the market, with full-channel automation, powerful lifecycle marketing, easy multi-language campaigns, and a user-friendly platform with phenomenal customer support.”

Read Full Story

Neuza Ashbrook Senior CRM Manager, Gamigo AG
4 hours
saved per email task
30-minute
average campaign build time
Campaigns Built in
a Fraction of the Time

“Everything is streamlined with Bloomreach. With templates and drag-and-drop tools, we don’t spend more than 30 minutes building personalized experiences, and we can automate, test, and optimize interactions.”

Jason Jones Director of CRM, Aristocrat Interactive
$1.15M
total ticket value
50%
click-through rate from wheel campaign
34%
open rate from last-chance campaign
Real-Time Loyalty Campaigns

“Player engagement is our primary goal, and Bloomreach gives us the ability to personalize the customer experience in real time, which makes all the difference.”

Read the Full Story

Brian Fielbrandt Director of Analytics, Pollard Banknote
2
legacy systems replaced
11
communication channels
The Same Personalized Offer Across 11 Channels

Thanks to Bloomreach, we’ve been able to see things that once seemed impossible and deliver campaigns through multiple communication channels.

Watch the Full Story

Petr Chromy CRM Manager, Sazka
9x
voucher redemption rate
Voucher Redemption Rate Increased
From 5% to 47%

“We work with a lot of different partners to expand our user base and attract new interest. Using Bloomreach Engagement allowed us to connect with users and guide them through the processes associated with this campaign.”

Read Full Story

Monika Pin Digital Marketing Manager, WildTangent
+10%
revenue
40 hours
saved per week
Campaigns Optimized at Scale

“Bloomreach Engagement is the best and most affordable option on the market, with full-channel automation, powerful lifecycle marketing, easy multi-language campaigns, and a user-friendly platform with phenomenal customer support.”

Read Full Story

Neuza Ashbrook Senior CRM Manager, Gamigo AG
4 hours
saved per email task
30-minute
average campaign build time
Campaigns Built in
a Fraction of the Time

“Everything is streamlined with Bloomreach. With templates and drag-and-drop tools, we don’t spend more than 30 minutes building personalized experiences, and we can automate, test, and optimize interactions.”

Jason Jones Director of CRM, Aristocrat Interactive

Frequently Asked Questions

Which email marketing or CRM systems offer the best segmentation for player marketing in gambling?

Bloomreach's customer data platform provides advanced behavioral segmentation for iGaming operators. Our AutoSegments feature automatically generates customer segments based on gaming patterns, spending habits, risk levels, and lifecycle stage. With predictive analytics powered by Loomi AI, you can identify potential VIP players, at-risk customers, and dormant users to deliver precisely targeted campaigns that drive retention and revenue growth.

What makes Bloomreach different from other marketing and personalization tools?

Bloomreach combines real-time player data, agentic AI, and omnichannel execution to help gaming operators keep players engaged on and off the platform:

  • Anticipate intent: Spot when a player is likely to churn, make a deposit, or claim a bonus and trigger the right message.
  • Maximize revenue: Identify players for VIP upgrades, cross-sell premium games, or upsell battle passes.
  • Recover churn: Bring back players who haven't logged in or who abandoned bonus claims with tailored offers.
  • Build loyalty: Celebrate milestones, reward engagement streaks, and strengthen lifetime player value.
  • Scale efficiently: Small marketing teams can launch and optimize without IT, while AI agents test and improve campaigns automatically.

The result is not just a platform, but a strategic partner with playbooks, gaming-specific expertise, and proven ROI.

How can iGaming brands increase player engagement through personalization?

Bloomreach enables real-time personalization across all touchpoints using AI-powered insights. Our platform analyzes player behavior, betting patterns, and preferences to deliver personalized game recommendations, targeted promotions, and tailored content. 

With Loomi AI, you can automatically segment players and trigger personalized campaigns across 13+ channels, including email, SMS, web, and mobile apps, resulting in higher engagement rates and increased player lifetime value. You can set up automated player journeys triggered by specific behaviors like deposits, wins, or inactivity periods, ensuring consistent engagement across all channels while maintaining regulatory compliance.

Can Bloomreach integrate with the tools we already use?

Yes — and it’s one of the reasons gaming and gambling businesses choose us.

Bloomreach integrates seamlessly with the platforms you rely on to run your business, including:

  • iGaming platforms (Neo Games, Aspire Global, Flows) 
  • Loyalty platforms (like Antavo, Talon.One, and Voucherify to manage player clubs and VIP tiers)
  • Support platforms (like Typeform, Zendesk, and Freshdesk for managing player inquiries and complaint resolution)
  • Mobile apps and in-game systems (for real-time personalization and offer triggers during gameplay)
  • Analytics and BI tools (Snowflake, Databricks, Google BigQuery)
  • Consent platforms (like ODICCI for managing player protection and responsible gaming rules)
  • Web and mobile apps (for real-time personalization in-game and post-session)
  • Ad and email tools (TikTok, Snap, Meta, Google Ads, ESPs, Adform, Criteo)
  • Strategic iGaming solution partners (CACI, ConsultMyApp, Merkle, Purple Square, Haystack)

Browse all our integrations.

How fast can we launch our first campaigns?

Most brands launch their first personalized journeys within weeks. Thanks to prebuilt templates, native integrations, and fast onboarding, you can start seeing results quickly.

For example, gaming marketers can start fast with templated flows they can tweak:

 

What systems can handle the high-velocity, real-time demands of live online gaming events?

With sub-millisecond response rates powered by Loomi AI, Bloomreach can process billions of player events and trigger instant personalized responses during live gameplay, whether that's jackpot notifications, leaderboard updates, or bonus offers triggered by in-game events. When paired with Flows, this becomes even more powerful for millisecond-level compliance monitoring.

 

Bloomreach tracks player behavior — even before they create an account or make a deposit — and connects those signals once a profile is created. That means smarter retargeting, more relevant offers, and fewer missed opportunities to turn unknown visitors into registered players.

Do we need IT support to use Bloomreach?

Not daily. Our platform is built for marketers and merchandisers to run campaigns independently. Of course, we’ll work with your tech team during setup to make sure everything integrates smoothly.

Which platforms offer comprehensive mobile engagement for online gaming solutions?

Bloomreach provides comprehensive mobile engagement for iGaming operators. Our platform delivers personalized in-app messaging, push notifications, SMS, RCS messaging, and mobile web experiences that adapt to player behavior and preferences. With responsive design capabilities and mobile-first automation, we ensure consistent, engaging experiences across all mobile touchpoints while supporting app-based gaming platforms.

Does Bloomreach support multi-language and global campaigns?

Yes. Bloomreach supports localized multi-language content, currencies, and customer segments, so you can manage campaigns across markets from one platform. For example, Bluebell Group unlocked personalization across 160+ brands.

What support do I get from the Bloomreach team?

You don’t just get software — you get a strategic partner.

From day one, you’ll work with a dedicated team of Bloomreach experts to get up and running fast and grow with confidence. Here’s what support looks like in practice:

  • Dedicated onboarding team: We guide you through setup, integrations, and launch — typical implementations take 10–12 weeks, but campaigns often go live earlier.
  • Ongoing customer success: After go-live, your Customer Success Manager stays involved, helping you prioritize use cases, spot growth opportunities, and stay aligned with your goals.
  • Plug & Play use case library: Dozens of pre-built, gaming-specific campaign blueprints help you launch fast and iterate confidently.
  • Bloomreach Academy: Access live and on-demand training, certifications, and hands-on workshops — designed for marketers, not developers.
  • 2-minute support response time: Our support team (many are former consultants) knows the platform inside-out and is ready when you need them.
  • Strategic roadmap input: 70–80% of product features are driven by our customers. Your feedback isn’t just welcome — it shapes what we build next.

A 30-Minute Chat To Help You Make Sense of It All

01

Let’s talk about your current setup and the reasons you’re exploring new options.

02

Gain a clearer understanding of the product landscape and your available choices.

03

We’ll share our perspective on how Engagement stacks up against the competition.

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