Going Beyond a Customer Data Platform (CDP)
When customer data platforms (CDPs) first hit the market in 2010, they were built to collect, compile, and store customer data in a manner that would be particularly useful for companies with an online presence. Spawned from its distant cousins, the customer relationship management (CRM) software and data management platform (DMP), the hope was that […]
Bloomreach Ranked as a Strong Performer in The Forrester Wave™: Digital Experience Platforms (DXPs)
At Bloomreach, our goal is to help people and businesses deliver magical digital commerce experiences that convert on any channel and every journey. In the past year, we have achieved enormous success, building off the back of our $150M investment by Sixth Street Growth and acquisition of market-leading CDP and marketing automation provider Exponea in […]
Don’t Personalize Your B2B Ecommerce Site — Contextualize It
Personalization is table stakes for any successful ecommerce website that offers more than a handful of products. As the diversity of products grow and each item becomes more targeted in use, it’s not practical to present one’s full selection to all customers (i.e. “Results 1-25 of 151,432 products”). It falls to site merchandisers to refine […]
Customers Like You Enjoy these Recommendations
Personalized content is currently expected by the majority of ecommerce customers. All the most recognized brands are utilizing recommendation engines to engage their customers with content that is relevant and valuable. Netflix – suggests movies and shows based on the content you’ve previously watched Spotify – recommends songs based on your listening habits Amazon– personalized recommendations on […]
Organizational Customer-Centric Marketing: This Time it’s Personal
Amid increasing acquisition costs and decreasing new-user growth, digital commerce companies must take an entirely new approach to win in this new customer-centric market. What is Customer-Centric Marketing? At first glance, customer-centric marketing can mean many things — since marketing has always been about the customer, right? Though it’s a radical shift from the way […]
How To Get Started With Omnichannel Marketing Automation
Customers want personalized interactions with your brand, and they want it on whichever channel is most convenient at the moment. In response, companies are investing in omnichannel marketing automation. By finding the right marketing automation tools, they can connect with potential and current customers and lead them to the next stage of the buying journey. Read on […]
