The Practical Application of Marketing Psychology in Ecommerce
Good marketing is often about using skills associated with the right side of the brain: storytelling, imagination, intuition, etc. But great marketing includes the other hemisphere as well. We’re talking science, of course. A closer look at human behavior and why it is we do the things we do reveals a number of concepts that can be […]
What Is Composable Commerce?
Traditional commerce platforms offer a one-size-fits-all solution from a single vendor, many complete with the basic capabilities to set up and run an ecommerce business. Essentially, they offer you the building blocks you need to customize commerce experiences for your customers online. This worked well for businesses in the first wave of digital commerce when companies went […]
Bloomreach Announces $150m Investment and the Acquisition of Leading CDP and Marketing Automation Provider Exponea
Bloomreach announces an investment of $ 150 million (USD) by Sixth Street Growth and signs a definitive agreement to acquire best-in-class CDP and marketing automation provider Exponea in a move that will transform the commerce landscape. CEO and Co-Founder Raj De Datta shares his vision for the company and why he’s excited about the future. […]
Introducing APIs for Data Ingestion
We have an exciting new feature to announce today that should catch the attention of development teams and merchandisers – introducing APIs for data ingestion. Find out how this feature can improve your business. Announcing New APIs for Data Ingestion Most eCommerce companies today are embracing API-based strategies for their online store catalogs so […]
10 Quick Wins to Boost Your Revenue
Online fashion retailers have to optimize marketing campaigns by utilizing their deep understanding of customer behavior in order to increase sales which results, of course, in higher revenue. While you may be tempted to offer discounts on the products you sell to increase sales volume, this approach negatively affects your profit margin. In this article we take […]
NEW ✨ Bloomreach Experience Manager – Version 14.3
Today we’re launching the version of Bloomreach Experience Manager we’ve been dreaming of for years. This version includes some big improvements to Bloomreachs Page and Component Management functionality & continues to improve the commerce and headless capabilities. Loaded with new features Yes, version 14.3 is a minor version – but it feels like the real […]
