Before You Lose Your Head, Get Yourself a Pair of New Sunglasses
Re-platforming an established eCommerce site is an expensive and risky proposition. If you’ve been doing business online for the last 20 years, or if you have a complex IT infrastructure supporting a sophisticated operational model, you may have tens or even hundreds of millions of dollars worth of capabilities you’ve invested in to meet your […]
Hippo CMS is Now Bloomreach Content
In October 2016, Bloomreach acquired Hippo and we have been busy making Bloomreach Content the best possible content management system ever since. Bloomreach Content will allow your business to launch your ecommerce storefront in minutes with a modern, scaleable, and headless CMS. With Bloomreach Content, you can easily make any experience shoppable — all without having […]
3 Key CMS Features to Make Your Content Strategy Easier
Content marketing has steadily been on the rise since brands realized that informative and entertaining content made a great first (or twentieth) impression. Studies concluded that content marketing actually produces three times the amount of leads per dollar than paid search with the added bonus of engaging more prospects and building a solid identity. The […]
What Is Content as a Service (CaaS)? Definition, Characteristics and Use Cases
Before getting into the details, Content as a Service (CaaS) or Managed Content as a Service (MCaaS) is a service model which focuses on managing structured content into feeds that other applications and properties can consume and make use of the content according to particular needs. With the explosion of customer touchpoints and expectation of a relevant experience at […]
5 Steps to Choosing a CMS Platform
Choosing a CMS can, at the beginning, seem quite overwhelming. As you start to puzzle your way through the actions that need to be completed, it starts to feel like the actions are numerous and that the completion date keeps moving further and further back. From talking to our customers and partners, we’ve discovered the main […]
The Ultimate Guide to Headless Commerce
Thanks to the web and the Internet of Things (IoT), today’s digital landscape is more focused on the consumer than ever before. As more shopping happens outside of the traditional website, such as on mobile, social, or IoT channels, the traditional eCommerce platforms are not nimble enough to adapt to these new touchpoints in a […]
