Email Segmentation & Personalization What’s the Difference and Why are They Important
This article was created in cooperation with our partner, Jellyfish. Segmentation and personalization are both crucial elements of email marketing. However, the two words are often used interchangeably rather than addressed as separate and key components within an email marketing strategy. In this blog, we explore the definitions of segmentation and personalization, how they differ from […]
How Distributors Can Compete on Experience With a B2B Search Engine
Introduction Don’t let anyone tell you otherwise: The interest in B2B digital commerce has existed over the past 30 years. From all the marketplaces that launched in the 90s to the ecommerce platforms, payment systems, and digital advertising tools that have surfaced over the past two decades, there’s been no shortage of new technologies that […]
Composable Commerce: Understanding the Anatomy of the Ecommerce Ecosystem
The Context for Composable Commerce With worldwide retail ecommerce sales projected to hit $6.19 trillion by 2023 (a massive increase from $3.35 trillion in 2019), you need to make sure your solutions and strategy are set up for ecommerce success. That means that if you’re still using a legacy ecommerce platform, you risk falling behind […]
B2B Best Practices Champion Digitization: Our Report With BECK Shows Why
Having spent the better part of the last 10 years evangelizing on the topic of business-to-business (B2B) best practices in ecommerce, I’ve heard all the excuses: “Our products are too technical, complex, and/or customized to sell online.” “Our customers aren’t interested in buying online.” “Ecommerce only works for consumer goods.” In my opinion, B2B should […]
Fluff-Free Content That Merchandisers Should Be Demanding to Drive Conversion
Your Customer Doesn’t Care About Who Manages What On Your Site It’s a frequent push-and-pull, or tug of war, in e-Commerce organizations: what content is “fluff” and what content is essential? Often, it depends on who you ask. Someone within Brand or Marketing insists on highlighting the latest activation or collaboration, whereas a merchandiser pleads […]
Headless CMS vs Decoupled CMS: The Complete Guide
Interest in headless CMS has seen a spectacular rise recently, with an increasing number of businesses using a headless CMS to push content to their users. This shows in Google search trends as well, with a significant uptick in people searching for “headless CMS”. With so much noise surrounding headless CMS, it can be hard […]
