Distributors Explore the New Frontier of B2B Ecommerce With the Help of Bloomreach and Shift7 Digital
Over the past few years, the dynamic between business-to-business (B2B) manufacturers and distributors changed in major ways. Because COVID-19 has caused extreme disruptions in the supply chain, it’s become even more difficult for distributors to keep pace with shifting consumer demands. Now more than ever, B2B distributors need to create a new business model that […]
Winning With a MACH Personalization Strategy
In the fast-paced world of ecommerce, staying ahead of the curve is essential for success. One of the most powerful tools in a retailer and brand’s arsenal is personalization. Tailoring the shopping experience to individual customers can significantly enhance engagement, satisfaction, and ultimately, sales. But to truly excel in this realm, businesses must leverage cutting-edge […]
What is Zero-Party Data and Why is it Important?
It is one of the hottest buzzwords in marketing right now. Zero-party data. And it’s all about asking instead of inferring. Why should you care? Customers are becoming increasingly wary of how their data is being collected and used. And legislation like the General Data Protection Regulation (GDPR) are starting to be more strictly enforced. […]
What Are Single Page Applications and Why Do People Like Them So Much?
Single page applications (SPAs) are everywhere. Even if you’re not exactly sure what they are, you most likely use them regularly — they’re a great tool for making incredibly engaging and unique experiences for website users. A single page application is a website or web application that dynamically rewrites a current web page with new […]
What Is a Digital Experience Platform?
Crafting useful and seamless digital experiences for your customers is no longer an optional bonus for businesses. It’s now a financial imperative if you want to engage and retain a modern audience. Today’s customers interact and shop across multiple channels and through a variety of devices, and they expect experiences that are consistent and unified […]
7 Ecommerce Case Studies To Inspire You
In the highly competitive world of digital commerce, relevancy needs to be a top priority. If you’re not consistently meeting consumer expectations, they won’t hesitate to move on to a competitor. Online businesses must constantly be aware of ways to keep customers engaged and coming back. That’s why we’ve pulled together the following seven real-world ecommerce […]
