Examining the 4 Steps Buyers Should Take on Your B2B Ecommerce Website
Since there’s a lot of talk about “good” digital experiences lately, especially when it comes to business to business (B2B) ecommerce, the meaning behind their creation and implementation often gets lost along the way. Nonetheless, many distributors are adopting ecommerce strategies and building out their tech stacks, with the adoption growth rate steadily increasing every […]
The Importance of Ecommerce Personalization in B2C Marketing
As customer demands of brands soar higher and higher, the importance of ecommerce personalization in B2C marketing is at an all-time high. Personalization in ecommerce is the process of delivering personal experiences online by dynamically showing content, product recommendations, and specific offers based on previous actions. These previous actions include purchase history, browsing behavior, demographics, […]
Driving B2B Ecommerce Excellence: The Critical Role of a Digital Experience Platform (DXP)
Expanding purchasing and sales online can mean great things for a distributor of B2B products — new markets, more revenue, and less stress on your in-person sales force. However, for many B2B companies moving into digital for the first time, it can be overwhelming to make sense of all the new terminology, principles, metrics, and […]
Bloomreach Summer of 2021 in Review
The second quarter of 2021 was a busy one for Bloomreach. Having walked out of the first months of 2021 with additional investment and the acquisition of Exponea in January, the company was laser-focused on bringing together both companies and building the world’s best commerce experience platform. Before we jump into all the great features […]
The Spring of 2021 in Review
The first few months of 2021 mark an exciting new chapter in Bloomreach’s journey to becoming the global leader in digital commerce experiences. After witnessing the astonishing growth of eCommerce and digital marketing over the past year – and helping many of our customers adapt to the realities of 2020 – we announced an investment […]
Say Hello to Bloomreach Content
Meet your customers where they are. It’s the golden rule for every business. In the past, your sole option was to place a physical storefront in front of foot traffic. Now, the world has changed and ecommerce has become a bigger part of our lives than ever before. Your business needs to meet shoppers with […]
