Revolution Beauty is a beauty company dedicated to providing incredible, cruelty-free beauty products for everyone. Based in the UK with a worldwide presence, the business spans 13 brands and a range of cosmetics and beauty categories that strive to provide customers with accessible, affordable products that break down barriers that stop them from enjoying beauty.
Story Behind the Brand
20
%
increase in loyalty redemptions from omnichannel campaigns
22
%
increase in conversion rates from CRM channels
71
%
open rate from reactivation email campaign
5
hours per week
saved with Loomi Analytics Assistant
Challenge
With such a wide-reaching audience with unique wants and needs, connecting with shoppers on a personal level and retaining their business was a top priority for Revolution Beauty — especially their most loyal customers. Their loyalty program, Rev Rewards, was launched in 2020 using our valued partner Yotpo and is instrumental in retaining and engaging their most high-value audience.
To bolster the success of Rev Rewards and optimize every stage of the customer lifecycle, Revolution Beauty needed to truly know their customers and be able to adapt quickly, reaching them when and where it counts. They wanted to expand their marketing channels and communicate with customers across multiple touchpoints, guiding them with personalized campaigns fueled by a deep understanding of each customer’s motivations.
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Solution
Bloomreach Engagement has given Revolution Beauty everything it needs to create the data-driven omnichannel marketing strategy it was striving for.
Our platform provides a single customer view of its audience, collecting and consolidating customer data across every interaction. With this comprehensive understanding of customer relationships, Revolution Beauty can personalize shopping journeys at the speed and scale required, leveraging Bloomreach’s powerful AI agents to execute key marketing tasks — like Loomi Analytics, our AI analytics tool that autonomously generates reports, segments, customized metrics, and more.
With Loomi Analytics, Revolution Beauty gains an AI agent that searches for actionable insights on customer behavior and plugs them directly into campaigns without having to be prompted. This has saved the Revolution Beauty team 5 hours per week on segmentation and report generation, freeing them to focus on the personalized journeys that produce meaningful results.
It has also translated into exponential success, allowing Revolution Beauty to launch four new marketing channels — push notifications, SMS, weblayers, and direct mail — and weave together connected customer journeys tailored to each individual customer.
We implemented Bloomreach over a year ago and the platform has been amazing. It enables us to understand our customers better, and we’ve been able to launch four new direct marketing channels, stitching together connected customer journeys because we can see all the touchpoints in one place.
Ash Madhav
Head of Customer Insight & Engagement, Revolution Beauty
Results
By adding new channels and hyper-personalizing its customer journeys, Revolution Beauty has driven an impressive 22% increase in conversion rates.
Using our platform, Revolution Beauty harnesses the power of agentic AI at key points in the customer experience, ensuring that campaigns are hyper-relevant to each recipient. The brand sends timely, personalized messages that cater to a customer’s unique needs — like reminding customers to reorder applicable items — without the need for manual monitoring and execution.
This next-level personalization has been especially successful in spotlighting and supporting Revolution Beauty’s loyalty program, helping the company reach and engage their most valuable customers.
Through seamless custom API integration between Yotpo and direct mail platform ZAP~POST, Bloomreach enabled Revolution Beauty to implement a personalized omnichannel strategy that targeted loyalty customers with a direct mail and on-site targeting campaign during the peak holiday season, reminding them of their loyalty points balance.
Each promotion was personalized to a customer’s unique loyalty points total, and despite the fact that these messages featured no additional discounts or offers beyond a customer’s existing loyalty points, the campaign is the company’s best-performing direct mail campaign to date, yielding a 20% increase in loyalty redemptions.
Results like these inspired Revolution Beauty to continue personalizing its customer journey with tailored campaigns. After participating in GrowthLab, our monthly workshop dedicated to helping brands explore innovative marketing tactics and accelerate growth, the beauty company decided to implement personalized reactivation emails for its lapsed email subscribers.
Harnessing the power of Loomi AI, our AI built for ecommerce, the brand contextually personalizes emails to serve the right email to the right recipient based on their specific context. This new initiative has yielded an impressive 71% open rate and a 15% conversion rate, inspiring Revolution Beauty to craft even more personalized experiences to reengage its lapsed email subscribers.
Thanks to Bloomreach Engagement, Revolution Beauty can create interconnected campaigns across multiple channels, incorporating customer data, real-time insights, and autonomous marketing flows to personalize every stage of the customer experience.
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