A Marketer’s Guide to Personalization at Scale
By 2023, the global revenue of customer experience personalization and optimization software is expected to surpass 9 billion US dollars, according to Statista. Businesses are spending more than half of their marketing budgets on personalization today. While personalization is not new — it’s been around for many years — a lot of companies have failed […]
Customer Data Management: How To Collect Your Customer Data
If your business wants to thrive in the modern ecommerce landscape, customer data management needs to be a priority. We’re experiencing neck-and-neck competition in the current state of digital marketing, and customer data management is one of the key capabilities that sets the best businesses apart from the rest. In the world of ecommerce, there […]
DFS Uses Bloomreach Engagement’s Automated Welcome Email Series to Increase Revenue Nearly 4%
DFS is a furniture retailer in the United Kingdom, Spain, and Ireland that specializes in sofas and soft furnishings that is operated by the DFS Group. The DFS Group’s purpose is to bring great design and comfort into every living room in an affordable, responsible, and sustainable manner. It is listed on the London Stock […]
How River Island Enhanced a Great Email Marketing Program With Bloomreach Engagement
Popular high street fashion brand River Island had a successful email marketing program in place. But as a tech-savvy company that is always looking for ways to innovate, test, and close the gap on any inefficiencies, River Island wanted to evaluate how its email metrics could be further optimized.
Why Bloomreach Is Best in Class Among TrustRadius Reviewers
At Bloomreach, we pride ourselves on delivering an unmatched Commerce Experience Cloud that drives ecommerce personalization and success, and our users often see immediate value when turning to our solutions. That excellent user experience is why Bloomreach — and in particular, our customer data platform (CDP) and marketing automation solutions — won the 2023 Best […]
Whisker Optimizes Customer Journeys With Bloomreach’s Multivariate Testing and Experiments
Whisker introduced the first automated, self-cleaning litter box in 1999 and has grown to be a worldwide leader in connected pet care and refined pet accessories. The company is dedicated to helping pet parents outsmart daily chores with solution-oriented products that let them focus on the fun parts of pet ownership, like snuggling, playing, and […]
