What Is a Customer Data Platform (CDP) and the Benefits of It? The Definitive Guide
You’ve heard the buzz about customer data platforms. You’ve heard the letters CDP bandied about. Maybe your boss asked you if your company needs a CDP. Maybe you’re a boss wondering the same thing. Whatever questions you have about CDPs, you’ve come to the right place. We’re here to give you all the info you […]
Permission-Based Email Marketing: What It Is, Why It Matters, and Best Practices
Trust is the cornerstone of a successful email marketing campaign, and email in particular is one of the most personal touchpoints you can create with your customers. You’re essentially knocking on their virtual door and you want to ensure they open it and let you in. That’s where permission-based email marketing comes in — it’s […]
5 Email Campaigns You Can Implement Right Now To Drive Revenue
There’s no denying that emails can do wonders for ecommerce businesses — after all, emails can generate an ROI of $36 for every $1 spent. But knowing what’s possible and actually achieving that ROI through email are two different stories. Fortunately, if you’re using Bloomreach Engagement, you already have access to a world-class email platform […]
7 Email List Management Best Practices for Loyal Subscribers
Email remains one of the most popular digital marketing channels because regardless of whether the organization is an independent retailer or ecommerce giant, it allows them to get their brand directly in front of consumers. After all, 99% of consumers check their inbox every day. When compared to social media, email marketing delivers 174% more […]
Ecommerce Marketing Automation and Its Benefits
Thinking about investing in marketing automation for your ecommerce business? If so, you’re not just thinking ahead for the future of your brand — you’re making the right move for the here and now. The fact is, every modern business should be harnessing the efficient, lucrative toolset that ecommerce marketing automation offers. And when you […]
How To Lessen the Impact of Ecommerce Returns
As the popularity of online shopping grows, so too does the frequency with which online shoppers are returning the products they’ve purchased online. This has led to an ecommerce returns issue that’s leaving companies of all sizes and verticals trying to stop the bleeding on their bottom line. Why Do Ecommerce Returns Happen? Ecommerce returns refer to the […]
