VR’s Success With Email Marketing and Bloomreach Engagement Helps Optimize the Customer Experience
VR is a government-owned railway company in Finland. It operates the country’s passenger rail services with over 800 commuter rail services per day. It is one of the most significant operators in the Finnish public transport market as it has approximately 9,000 employees and has been providing transport services since 1862.
Top Strategies To Improve Your Abandoned Cart Emails
Picture this: A shopper has been eyeing one of your top-selling products for weeks. Web analytics show they’ve visited your online store multiple times and have even added the product to their online shopping cart. However, instead of seeing the shopper complete an online checkout, they simply completely disappear. Sound familiar? That’s because abandoned carts are […]
The Power of Win-Back Emails
One of the major challenges facing ecommerce companies today is customer retention. Acquiring new customers takes time, effort, and resources, so when a customer stops buying your products or using your services, it can be tough to make up that lost revenue. Fortunately, depending on why the customer has lapsed, you can likely win them […]
Increase AOV by Automatically Suggesting Relevant Products with AI
Opportunity Encourage customers to upgrade their purchase with additional products or services. Loomi can recommend relevant products a customer might be interested in to improve basket size and AOV. Example If a customer is looking for a new top, Loomi can recommend products to complete their look (e.g., “These items will look great with your […]
Intelligently Limit the Number of Campaigns Customers Receive With Our AI-Powered Smart Frequency Policy
Opportunity Send your campaigns at the right cadence. Rather than applying a fixed limit to how often your emails and SMS messages are sent out to all your customers, Loomi dynamically adjusts the frequency of your campaigns for each customer based on their interactions with your content. Example Alice rarely engages with your emails while […]
Boost Email Conversions With AI-Powered Contextual Personalization
Opportunity Transform your newsletter from good to great with AI-powered personalization. Loomi automatically analyzes the context for each customer, including their real-time preferences and historical interactions, to display them the email variant they’ll most likely interact with. Example Let’s say you’re an online travel agency (OTA) sending a seasonal newsletter promoting five popular holiday destinations. […]
