The Power of Omnichannel Personalization in Marketing
Is an omnichannel personalization platform penciled into your priority list this year? It certainly deserves a spot. Personalization accelerates ecommerce business growth. According to McKinsey & Company, companies that grow quickly earn 40% more of their revenue from personalized marketing than peer brands that grow more slowly. By leveraging insights from customer behavior, omnichannel personalization […]
The Impact of Gmail’s One-Click Unsubscribe Button and 5 Ways To Keep Your Unsubscribe Rates Down
This is a guest post written by Bloomreach Ambassador Petr Václavek, Head of Customer Engagement at Colours of Data, a data analytics consultancy boutique combining business insight with big-data experience. Google’s recent announcement regarding email deliverability — particularly the requirement of one-click unsubscribe buttons — has sent ripples through the email marketing landscape. This feature […]
7 Ecommerce Case Studies To Inspire You
In the highly competitive world of digital commerce, relevancy needs to be a top priority. If you’re not consistently meeting consumer expectations, they won’t hesitate to move on to a competitor. Online businesses must constantly be aware of ways to keep customers engaged and coming back. That’s why we’ve pulled together the following seven real-world ecommerce […]
Gmail and Yahoo’s New Email Sender Requirements: How Bloomreach Customers Can Stay Prepared
As you might’ve heard, Gmail and Yahoo are making some significant changes to their email sender requirements in February 2024. Change can be scary, especially for businesses that rely on a marketing channel as important as email. But if you’re a Bloomreach customer, you have nothing to worry about. Most of the requirements laid out […]
Navigating Gmail and Yahoo’s Deliverability Changes: What You Need To Know
In a surprising move, Gmail and Yahoo recently announced they will increase the requirements for bulk email senders to deliver to their inboxes. These changes will come into play on February 1st, 2024 for both Gmail and Yahoo, and for businesses that send over 5,000 messages daily to email accounts from these providers, it’s important […]
The Value of Personalized Product Recommendations in Ecommerce
Matching the right customers with the perfect products is an essential task for any ecommerce business, which is why product recommendations are so important for success. But recommending items online isn’t a simple job. While customers can get tailored recommendations from a sales rep in brick-and-mortar stores, ecommerce brands need to build recommendation systems that […]
