Customer Data Collection and The 4 D’s of Personalization
Not even the most successful digital commerce companies are immune to the oncoming paradigm shift from the comfort of ongoing acquisition to a customer loyalty focus. Ecommerce personalization at scale is the only answer, where practicing the four D’s: customer data collection, decision-making, designing engagements, and the delivery of experiences distinguish the leaders from the […]
The Top 4 Reasons Customers Choose Bloomreach vs Responsys
Acquired by Oracle in 2013, Responsys is a big fish in the marketing pond. Most marketers are familiar with the platform’s email marketing features, and being under the umbrella of Oracle’s marketing cloud lends a status to their software. But more and more, we’re hearing about challenges and difficulties with Oracle Responsys. Especially from growing […]
7 Examples That Showcase the Power of Ecommerce Partnerships
In today’s booming digital commerce marketplace, understanding the ecommerce ecosystem and your company’s place in it is extremely important. The ecommerce ecosystem is a collection of tools and solutions, each playing a crucial role in helping you create a more personalized digital experience for your customers. That can include having multiple pieces of a technology […]
The Personalization Puzzle: Assembling the Pieces of Connected Commerce Experiences
At Bloomreach, we believe that the best way to achieve personalization success is by thinking of it like a puzzle. Each puzzle piece is essential to a complete picture, but it must be assembled correctly to see its true value. Even if you have all the right pieces, if you arrange them into an image […]
A Winning First-Party Data Strategy for Ecommerce
Winning in digital commerce in today’s uber competitive online marketplace starts with having a top notch ecommerce data strategy that can lead to offering personalized commerce experiences for your loyal customers. Ensuring that your marketing strategy is a data-driven strategy is arguably the most important step in optimizing your marketing efforts for your ecommerce business. […]
5 Ecommerce Personalization Questions With Tech Experts
As customers’ demands of brands grow higher and higher, ecommerce personalization is becoming more and more important to digital commerce companies. One of the many goals companies should have for their personalization efforts should be to create a connected commerce experience for loyal customers. But that’s easier said than done in ecommerce. How can your […]
