Leverage Your Cosmetic Brand’s Commerce Data and Make the Competition Blush
For decades, beauty standards were determined by a select few within the industry. Nowadays, they are defined differently for everyone, creating more acknowledgment of one’s personal experience and worldview. If you think about it, cosmetics have always been about personalized experiences rather than a general consensus. Sure, beauty is cyclical, much like fashion — but […]
Improving Your Ecommerce Email Marketing
Email marketing has long been praised as royalty amongst available digital marketing channels for ecommerce businesses. But with the rise of so many new apps, ad types, and social networks, has the crown slipped for email as the king of digital marketing? Well, it certainly had a wobble. Especially with the recent changes to Apple Mail’s […]
How to Improve Email Deliverability
In today’s marketplace, every ecommerce email marketer understands the importance of email marketing and email deliverability. It is essential to have a positive IP reputation with your email service provider so that you can develop a strong sender reputation and get the incredible emails you create delivered to your customers. But not all email marketers […]
Using Personalization To Create More Impactful Customer Experiences in Travel and Hospitality
People are traveling again, which is good news for those in the travel and hospitality industries, but it’s also clear that what these brands need to do to get customers in the door has changed in recent years. Today, you need to come up with creative and personalized ways to attract new customers and build […]
Weathering the Deliverability Storm: Brands Reaching 99% Inbox Placement
In the world of email, deliverability can be a lot like the weather, where it ebbs and flows. That’s why it’s great to see so many brands retaining their spot in the 99% Inbox Placement Club for June — congratulations to all. But let’s also extend a very warm welcome to some new logos who […]
Welcome to the 99% Inbox Placement Club: Your Catalyst to Email Revenue
Introducing the 99% Inbox Placement Club What is the “99% Inbox Placement Club”? Think of it like the Grammys or the Oscars but for email marketers — and it celebrates one special, but valuable trait. These senders are achieving a minimum of 99% inbox placement, and some are even seeing 100% inbox placement rates! And […]
