Why Siloed Email and SMS Marketing Platforms Fall Short Where All-in-One Solutions Succeed
If you’re a marketer trying to build out your martech stack, you’re likely overwhelmed with the sheer amount of specialized solutions available. From email marketing providers to SMS marketing platforms, there are tons of tools for you to choose from. With such a broad range of software out there, marketers are faced with a tricky […]
Revenue Stack Management: Drive Top-Line Revenue With a Martech Stack Built for Ecommerce Personalization
Acquiring customers, exploring new markets, building the brand, running effective campaigns — Chief Marketing Officers (CMOs) are expected to manage or oversee all of those things and more, all while ensuring company goals are met. You know this, you do it every day. And one of the ways you’re able to complete this juggling act […]
Holistic Commerce and Personalization Strategies
Welcome to part five of our “The Way to Data” series, where we discuss the combination of data and ecommerce personalization. Follow along for best practices, insights, and tips to create winning business strategies and better customer experiences. Personalization has completely altered the world of digital commerce. Greater means of data processing and better algorithms […]
The Best Email Marketing Campaigns for a Recession
As turbulent economic times approach, companies all over the world are reevaluating their priorities to deal with a wide variety of new challenges. The time has never been better to double down on the best tool in your marketing arsenal — personalized email campaigns. Creating an email marketing campaign personalized with first-party data is the fuel you need […]
Martech and Personalization: How to Choose a Martech Stack
If you’ve been paying attention to the digital commerce boom over the last three years, then it’s no surprise that ecommerce companies everywhere are investing into their marketing technology (martech) stacks to boost their personalization efforts. It’s also no surprise that these efforts will have a significant impact on the Chief Technology Officer (CTO) and […]
9 Steps to Transform the Customer Experience in Telco and Financial Services
Research shows that, for many people, purchases are often habitual; the brands they choose are narrowed to a small selection of the total market, based on semi-conscious factors like familiarity. Moments of change present a great opportunity for marketers to interrupt these habitual cycles, as they create periods of reflection and force shifts in consumer behaviour. […]
