The Top 10 Tips to Boost Your Holiday Season Email Marketing Campaigns
This article was created in cooperation with Oktopost. When you level up your Q4 and holiday email marketing with these tactics, increased sales are sure to follow. Once again, ‘tis the season to shop until you drop. The holiday season and Q4 are critical to the bottom line for most businesses, but especially in retail and […]
Going Beyond a Customer Data Platform (CDP)
When customer data platforms (CDPs) first hit the market in 2010, they were built to collect, compile, and store customer data in a manner that would be particularly useful for companies with an online presence. Spawned from its distant cousins, the customer relationship management (CRM) software and data management platform (DMP), the hope was that […]
From the Eyes of Our Customers: FitFlop
Note: The “From The Eyes of Our Customers” series gives a unique perspective on the experience with Bloomreach from the customer vantage point. FitFlop set about changing the footwear industry in 2007 and hasn’t looked back since supporting its customers with the perfect combination of biomechanics, comfort, and fashion. When FitFlop entered the scene in […]
Bloomreach Ranked as a Strong Performer in The Forrester Wave™: Digital Experience Platforms (DXPs)
At Bloomreach, our goal is to help people and businesses deliver magical digital commerce experiences that convert on any channel and every journey. In the past year, we have achieved enormous success, building off the back of our $150M investment by Sixth Street Growth and acquisition of market-leading CDP and marketing automation provider Exponea in […]
Email Marketing Analytics: KPIs Deep Dive, Metrics, Goals and Reports
Email marketing analytics and key performance indicators (KPIs) can be measured in many ways. Look at any email marketing tool and you’ll find dozens of email KPIs you can use and monitor. But blindly trusting these metrics can result in misinterpreted data and bad decisions. To actually succeed with your email marketing KPIs, you need to focus […]
Ecommerce Conversion Optimization – A Complete Guide
AUTHOR’S NOTE This article was originally published in 2018. It has been updated with relevant information for 2021. There are numerous ways to optimize your ecommerce conversions. The problem is, many companies today (including major ones) are putting their efforts into the wrong tactics. This article focuses on tactics to thrive in the constantly-evolving world of […]
