Customers Like You Enjoy these Recommendations
Personalized content is currently expected by the majority of ecommerce customers. All the most recognized brands are utilizing recommendation engines to engage their customers with content that is relevant and valuable. Netflix – suggests movies and shows based on the content you’ve previously watched Spotify – recommends songs based on your listening habits Amazon– personalized recommendations on […]
Customer Flow Management: Keeping Your Customers on Track Toward Their Purchase
How does your customers’ flow relate to the ideal customer experience? In digital commerce, when we think of flow, we think of the paths that customers follow in our online stores. But in psychology, flow refers to a mental state. It’s what people experience when they’re completely absorbed by an activity, losing their sense of […]
Organizational Customer-Centric Marketing: This Time it’s Personal
Amid increasing acquisition costs and decreasing new-user growth, digital commerce companies must take an entirely new approach to win in this new customer-centric market. What is Customer-Centric Marketing? At first glance, customer-centric marketing can mean many things — since marketing has always been about the customer, right? Though it’s a radical shift from the way […]
How To Get Started With Omnichannel Marketing Automation
Customers want personalized interactions with your brand, and they want it on whichever channel is most convenient at the moment. In response, companies are investing in omnichannel marketing automation. By finding the right marketing automation tools, they can connect with potential and current customers and lead them to the next stage of the buying journey. Read on […]
The Practical Application of Marketing Psychology in Ecommerce
Good marketing is often about using skills associated with the right side of the brain: storytelling, imagination, intuition, etc. But great marketing includes the other hemisphere as well. We’re talking science, of course. A closer look at human behavior and why it is we do the things we do reveals a number of concepts that can be […]
3 CDP Personalization Tactics to Fuel Your Marketing
One of the best things about a customer data platform (CDP) is that it opens up a world of ecommerce personalization possibilities for marketers. Using a CDP to segment customers according to their behavior and subsequently deliver a personalized, omnichannel experience is key to success in digital commerce. In today’s digital-first world, personalization is paramount. […]
