How BrewDog Increased Revenue +13.8% Using Personalized Email Campaigns
The process for many companies focused on email marketing these days is simple: clicks lead to conversions and conversions lead to revenue. But getting more clicks, conversions, and earning more revenue isn’t as easy as it can seem. There’s no magic wand to wave to make customers click on an email or make a purchase. […]
What Is an ESP?
It’s a typical weekday and your inbox is buzzing with activity — but in a sea of notifications, a certain email stands out. It beckons you with an enticing subject line, offering a special deal on that coat you eyed just yesterday, making you feel understood in a way that other emails don’t. If you’ve […]
Bloomreach Announces $150m Investment and the Acquisition of Leading CDP and Marketing Automation Provider Exponea
Bloomreach announces an investment of $ 150 million (USD) by Sixth Street Growth and signs a definitive agreement to acquire best-in-class CDP and marketing automation provider Exponea in a move that will transform the commerce landscape. CEO and Co-Founder Raj De Datta shares his vision for the company and why he’s excited about the future. […]
Best Practices for Reducing Your E‑Commerce Return Rate in 2021
Product returns are a major expense for online fashion retailers. These costs are not only made up of the shipping costs but also the restocking of the returned product and the gradual loss of value of the product over time. After all, a product returned is a product not sold and this must be managed effectively. […]
Apple Mail Privacy Protection: What You Need to Know and How to Prepare
Apple has announced a few privacy-focused features coming to Apple Mail, with iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 updates coming in September. These might impact some key areas in how you target, personalize, and evaluate emails. The feature will be opt-in for users, with a pop-up on the first launch after update […]
10 Quick Wins to Boost Your Revenue
Online fashion retailers have to optimize marketing campaigns by utilizing their deep understanding of customer behavior in order to increase sales which results, of course, in higher revenue. While you may be tempted to offer discounts on the products you sell to increase sales volume, this approach negatively affects your profit margin. In this article we take […]
