Integrated Marketing Campaign Guide: How To Plan a Campaign
We all have our favorite hangouts. The dog-friendly cafe down the street. The bookstore that smells like freshly printed paperbacks. The park with the picturesque fountain and comfortable benches. Your customers have their favorite hangouts too, but not all of them can be found on a map. Whether they’re browsing Reddit, staying on top of […]
Impactful Personalized Marketing Examples You Can Implement Today
Ask any marketer what the ultimate goal of marketing is and they’ll likely all have the same answer: a personalized experience for every customer. It’s a ubiquitous goal for every player in the marketing game. It’s something every business wants and every modern customer demands, but not every marketer can achieve. To reach this gold […]
Cheers to Holiday Success: Brands Reaching 99% Inbox Placement
There’s no time of year more important for ecommerce professionals than the holiday season. And while email deliverability matters on every day of the calendar, it just seems to matter more when the ecommerce pressure of Black Friday, Cyber Monday, and the rest of the holiday season are turned all the way up. That’s why […]
Process Custom Segments Without Delays During Peak Seasons
Opportunity Get hyper-targeted, segmented audiences based on real-time data quickly for peak seasons. Example Process a custom segment — by lifetime value (LTV) and who have purchased in the last 30 days — for Black Friday or Cyber Monday without delay. Value Gain quick insights at scale.
Reward Customers Who Spend Over $X in a Certain Category
Opportunity Engage customers (in a certain category) and enhance their experience by providing offers and incentives for being loyal to your brand. Example Target customers who have purchased more than $1K in shoes with an exclusive online presale to the newest shoe collaboration drop. Value Increase conversions, lifetime value, loyalty, and customer engagement.
Deliver Emails at the Optimal Time Featuring Items Based on Past Purchases
Opportunity Send emails when a customer will most likely open/click that showcase products “frequently bought together” based on a customer’s past purchases. Example “Based on your cozy couch purchase, we thought you’d love this blanket that complements its color beautifully!” Value Increase conversions and customer lifetime value.
