Personalize Recommendations Based on Purchasing and Browsing History
Opportunity Never leave money on the table again by personalizing the customer experience in real time. Example “Based on your preferences, we thought you’d love these sandals. Enjoy 10% off today only!” Value Increase customer lifetime value and boost sales.
Send Back-in-Stock Alerts Based on Customers’ Favorite Items
Opportunity Deliver an automated, personalized notification to inform customers when an item they’ve favorited is back in stock. Example “Our yellow floral summer dress is back in stock! Get it before it’s gone!” Value Drive customer loyalty by bringing attention back to products in an effective way and avoid loss of purchase.
Notify Users of Price-Drops on Items Left in Their Shopping Carts
Opportunity Recover abandoned carts by automatically notifying customers when the price of an item in their cart drops. Example “You forgot something in your cart! It’s now 10% off — be sure to check out before this offer expires!” Value Increase customer lifetime value and improve the customer experience.
Get Actionable Insights Fast With Bloomreach’s Analytics and Reporting Template Library
Opportunity Enable marketers with diverse skill levels to easily access data in a digestible and quick way based on popular use cases, then make data-driven decisions. Example Quickly analyze best-selling brands or categories during a given time period (e.g., Black Friday). Value Enhance marketing efforts and optimize campaigns quickly.
Employ Surveys To Get Customer Feedback on a Service or Product
Opportunity Use feedback surveys following key engagement moments (e.g., post-onboarding, after first purchase) to capture customer sentiment about your brand, service, or product. Then, using these insights, take a data-driven approach to prioritizing future enhancements that keep customers coming back. Example After a first purchase, send an email (e.g., “Your new eye shadow palette has […]
Assign Loyalty Tiers Based on Purchase Behavior, Email Engagement, and Browsing History
Opportunity Offer a rewards program to customers for their loyalty. Example When a customer reaches a higher tier, send a “congratulations” email that includes the benefits of the qualified tier, an incentive for their next purchase, or another relevant reward. Value Drive success both in “soft” indicators of brand loyalty and customer satisfaction as well […]
