Integrated Marketing Campaign Guide: How To Plan a Campaign

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We all have our favorite hangouts. The dog-friendly cafe down the street. The bookstore that smells like freshly printed paperbacks. The park with the picturesque fountain and comfortable benches. Your customers have their favorite hangouts too, but not all of them can be found on a map. Whether they’re browsing Reddit, staying on top of […]

Improve App Engagement With In-App Offers

Bloomreach showing how their product can enhance user interaction and boost engagement through targeted in-app promotions

Opportunity Display exclusive offers and incentives via mobile app to increase usage. Example “Take advantage of our app-only offer — 10% off your next purchase, valid until Friday!” Value Motivate users to use and make purchases from the app,  improving app usage and increasing conversions.

Assign Loyalty Tiers Based on Purchase Behavior, Email Engagement, and Browsing History

Bloomreach showing how their product can assign loyalty tiers based on purchase behavior, email engagement, and browsing history

Opportunity Offer a rewards program to customers for their loyalty. Example When a customer reaches a higher tier, send a “congratulations” email that includes the benefits of the qualified tier, an incentive for their next purchase, or another relevant reward. Value Drive success both in “soft” indicators of brand loyalty and customer satisfaction as well […]

Engage Customers With Gamification To Build Brand Loyalty and Drive Sales

Bloomreach showing how their product can engage customers with gamification to build brand loyalty and drive sales

Opportunity Use game mechanics such as points, badges, leaderboards, and rewards to engage and incentivize customers to take certain actions, such as making a purchase, sharing content on social media, or referring friends. Example Add a weblayer to your website or create an in-app notification containing a spin-to-win wheel that contains a variety of incentives […]

Life With Bloomreach

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