RoadLords Uses Bloomreach Engagement to Drive Mobile User Engagement
RoadLords is a truck GPS navigation app with maps of most of Europe, including Turkey and Russia. It is designed to choose the best route for large vehicles and covers live traffic information — such as incidents and police controls.
The Best Campaigns for Hospitality Marketing
Introduction After the height of the pandemic, it’s no surprise that there’s been a resurgence in people seeking to go out to eat and stay in new places. Hospitality has seen a great comeback as the industry bounced back and entered recovery mode. While the industry has had its fair share of challenges in the […]
Episode 46: Mobile App Success in Digital Commerce
While everyone is looking at how the metaverse will impact the future, mobile apps are still king of the hill for creating omnichannel customer experiences and assisting consumers through their buying journeys. How can mobile apps help businesses succeed in 2022 and what new and innovative features are just around the corner? Matt Hudson joins […]
The Best Marketing Campaigns for Travel and Tourism
Introduction Almost every industry was transformed by the pandemic, but none so much as the travel and tourism industry. Now that the world has opened back up, people are making plans with renewed enthusiasm and new priorities. Staying home left people with a lot of time to daydream about their next travel destination and the […]
How to Improve Customer Loyalty and Customer Retention in Ecommerce Fashion
As ecommerce fashion becomes more and more competitive, customer retention becomes more and more important. Retaining customers can be a difficult task, as it requires thoughtful customer retention strategies, collecting customer feedback, and consistent engagement with existing customers. Developing an effective customer loyalty program and understanding why customers return can help increase customer retention significantly. […]
Driving Customer Loyalty in Travel and Tourism
With increased competition in the travel and tourism world, it can be difficult for businesses to execute their tourism marketing strategies and stand out from the crowd. One of the best ways to differentiate yourself is to focus on customer loyalty. Loyal customers are not only more likely to return for future visits, but they […]
