MMS Marketing 101: Your Complete Guide
If you’re looking to use text messaging as a marketing channel for your business, all the different acronyms can get a little confusing. What’s an MMS? How is it different from an SMS? Should I be using one over the other? Don’t worry — we’re here to help. After all, it’s important for marketers to […]
Why You Need a CDP With Marketing Automation for Your Marketing Tech Stack
Every marketer understands the importance of collecting and utilizing customer data to streamline your customer relationship management, your marketing efforts, and to increase conversions. But before you can put all of your customer data to work, you need to choose the right tools for the job. Because it can be challenging to make sense of […]
Limit the Number of Communications Based on Customers’ LTV and Engagement
Opportunity Automatically limit communications on your omnichannel campaign (email, SMS, app, or browser) based on customer engagement with Bloomreach’s frequency policy. Example Betsy rarely engages with email, so she will be put in a segment based on frequency policy. This way, you can limit email communications to Betsey in your omnichannel campaigns. Value See better […]
Deutsche Telekom Delivers A Personalized Experience To Their Mobile Customers
Deutsche Telekom, the leading European telecommunications provider encompassing brands T-Mobile, produces native apps that are delivered across their mobile customer base. With some 156 million mobile customers, 29 million fixed-network lines, and more than 18 million broadband lines, Deutsche Telekom is paving the way for the gigabit society through their innovative mobile approach. With Bloomreach […]
Send Automated Order Confirmations and Shipping Notifications to Customers
Opportunity Keep your customers updated with confirmations that their order has been placed and shipped. Example “Your order just shipped from our warehouse and should be right at your door tomorrow! Tap to see more.” Value Increase engagement and improve the customer experience.
A Marketer’s Guide to Personalization at Scale
By 2023, the global revenue of customer experience personalization and optimization software is expected to surpass 9 billion US dollars, according to Statista. Businesses are spending more than half of their marketing budgets on personalization today. While personalization is not new — it’s been around for many years — a lot of companies have failed […]
