How To Harness AI for More Engaging SMS Campaigns
In recent years, SMS marketing has emerged as a powerful way for businesses to reach and engage with their customers. The channel consistently generates impressive numbers and head-turning results, offering everything from a boost to your brand awareness to increased conversions. But achieving these results requires a smart SMS strategy and the right tools to […]
Popeyes UK Uses Offline Data to Power Online Loyalty Program With Bloomreach Engagement
Popeyes UK is the home of the Chicken Sandwich that broke the internet. Fresh chicken is marinated for 12 hours hand-breaded and battered to deliver Popeyes’ signature shatter crunch. With over 35 restaurants across the United Kingdom, Popeyes now spans from Louisiana to London and Popeyes UK is shaking up the UK chicken game. The […]
The Power of Omnichannel Personalization in Marketing
Is an omnichannel personalization platform penciled into your priority list this year? It certainly deserves a spot. Personalization accelerates ecommerce business growth. According to McKinsey & Company, companies that grow quickly earn 40% more of their revenue from personalized marketing than peer brands that grow more slowly. By leveraging insights from customer behavior, omnichannel personalization […]
The Power of Unified Commerce
In ecommerce, revenue is king. But driving continued revenue growth in the long run is often challenging — that’s where unified commerce comes in. With a unified commerce strategy in place, you can bring together all aspects of your brand, product, marketing, and more under a single platform. With the right unified commerce platform, you […]
RCS Explained: How Rich Communication Services Can Revolutionize Your Marketing
Text messaging is well known as one of the best-performing and most lucrative marketing tools. It’s the channel most likely to elicit an “open and read” action, achieves the highest click-through rates, and has an ROI that only continues to grow. But even with all these positives, there are limitations to SMS. It’s an aging […]
Introducing the App Inbox: Bloomreach Engagement’s Latest Mobile Messaging Tool
Here at Bloomreach, we know how important a strong mobile app marketing strategy is to stay ahead of the game. That’s why we’ve added an effective and versatile new tool for our customers’ mobile marketing campaigns. Bloomreach is pleased to announce the app inbox, a customizable in-app message center that allows Bloomreach customers to engage […]
