Store-Specific Ranking
Opportunity Use relevance by segment to treat every store as a segment and rerank products accordingly. Results are automatically personalized to your customer’s neighborhood, accounting for factors like income, ethnic demographics, and regional tastes. Results populate sooner than 1:1 personalization data aggregation. Example Automatically display organic strawberries at the top of your page when new […]
Recommend Products Based on Past Purchases
Opportunity Streamline the shopping journey with the most relevant product recommendations informed by each customer’s previous purchases. Use Bloomreach to automatically analyze each customer’s data, identify products that complement the items they bought, and showcase these recommendations to create a personalized experience that stands out. Example Display accessories (e.g., shoes or a hat) that pair […]
Create Customer-Friendly Facets and Facet Values
Opportunity Rename facets and facet values to be more customer-friendly and clean up internal attributes passing through your feed. Example Simplify your customers’ search experience by combining “white,” “ivory,” “cream,” and “off white” into one facet for your clothing items. Value Increase conversions by displaying facets and facet values that utilize more consumer-friendly terminology.
Prioritize the Facets or Facet Values You Want To Be More Visible
Opportunity Control the facets and facet values that your visitors see during your campaigns — or let Bloomreach’s algorithm decide for you. Example Remove facets you would never want to appear on promotional campaign pages. Boost and always show facets that apply across your entire site. Value Customize your users’ campaign experience by tailoring the […]
Use Global Facets To Determine Facet Ranking
Opportunity Configure facet ordering to choose what visitors see across your category and search pages — or let Bloomreach’s algorithm decide for you. Example As a large retailer, always hide “Brand” from categories where you have thousands listed to simplify shopping experience for customers. That way, they can easily look at other more critical facets […]
Give Preference to Products From a Given Supplier or Brand
Opportunity Fulfill initiatives and business requirements by soft boosting products from certain suppliers, brands, or vendors across your category pages. Example Boost preferred vendors so their products appear higher on category pages. Value Meet contractual obligations you may have with vendors.
