Boost New Products Upon Product Launch
Opportunity Boost newly launched products to increase visibility and traffic. Example Boost a new product with no sales history to prevent burial beneath existing bestsellers. Prioritize the hero image of a new print for a bestselling dress in search results for extra visibility. Value Create opportunities for products to receive increased traffic over time and […]
Boost Whitelabel or Branded Products
Opportunity Use the soft boost by attribute feature to boost your white-label and branded products in category pages. Example Boost white-label products for specific queries to capture higher margins. Value Increase your bottom-line revenue and conversion rates by boosting your white-label and branded products, which typically have a higher margin.
Boost Sale Items During a Promotion
Opportunity Feature sales items prominently on-site and in email promotions with the boost feature. Example Boost your limited-time swimsuit promotion at the beginning of summer so it appears higher in search results. Value Display sale items higher on your pages during promotions and increase the chance for users to browse and convert.
Boost Seasonal, Holiday, and Event-Related Products
Opportunity Boost season-appropriate products on your top category, gifting, and/or sale pages in advance of a seasonal event. Example Boost “red” or “heart pattern” products for Valentine’s Day. Boost “red, white, and blue” or “star pattern” products for July 4. Value Piggyback off external seasonal marketing efforts to surface seasonally related items to customers and […]
Blacklist Products Across All Pages Due to a Product Recall
Opportunity Quickly and easily remove specific products from all of your category pages in the event of a product recall. Example Remove recalled product directly and immediately while your marketing team is working on public relations. Value Prevent accidental purchases by completely hiding recalled products.
Target Specific Groups of Users to Push Better Performing Products
Opportunity Boost collections based on customer segments and behaviour using data insights Example Bury higher-priced products on your category page that are less likely to convert on mobile. Bury products with product information that does not display effectively on mobile. Value Increase your conversion rate by burying products that are unlikely to convert.per ut, vestibulum […]
