Understand How Product Performance Influences Rankings
Opportunity Utilize diagnostics to understand why a product is included in your result set, and determine what factors are driving its ranking. Example Identify that a pair of boxers was incorrectly categorized as “hat,” causing it to show up for “hat” search terms. Identify that a dress was categorized with “cap sleeves,” causing it to […]
Use Geo-Based Targeting To Curate Promotions to Specific Audiences
Opportunity Target specific audiences with promotions on your search and category pages, and show different product orderings based on user locale. Example Boost modern sofas for LA, and boost traditional sofas for Boston. Boost thinner jackets for Florida, and boost parkas for Wisconsin. Boost products that fit geographic regulations (e.g., water conservation) on your faucet […]
Jenson USA Sees +8.5% RPV by Personalizing Search Results With Bloomreach
With over 25 years of history, Jenson USA is America’s go-to online destination for cyclists. Founded in 1994, this independent, rider-owned company started with a passion for cycling and has grown into a thriving community built around adventure and the freedom of the open road. Jenson USA offers a wide selection of bikes, parts, apparel, […]
How to Maximize Your Merchandising Potential With AI
Key Takeaways From The Merchandising Meet-up: Evolution of the Merchandising Role: The role of merchandisers has evolved significantly over the years. In the past, they had full control over the entire site experience, manually ordering products and curating recommendations, but this wasn’t scalable. AI’s Role in Efficiency: AI has become essential for modern merchandisers because […]
Mix & Learn: The Evolution of Search + Impacts of AI
From Manual to Magical: Transforming Merchandising Capabilities for B2B Distributors
