Are you tired of wondering what your customers really want? Do you wish you had the key to unlocking their buying behavior?
Today, Brian is joined by Monica Sharma-Patnekar, an accomplished brand, marketing, and strategy leader with over 17 years of global experience building brands. Monica is here to share her expertise on the psychology of customers in ecommerce and how to truly connect with them.
Discussed in this episode:
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How to differentiate between real and ideal customers
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The challenges of customer research
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Executing personalization at scale
So, whether you’re a seasoned ecommerce pro or just starting out, this episode is a must-listen.
