Opportunity
Create a guided, interactive product discovery experience by asking shoppers targeted questions. This helps identify items that align with their specific preferences, leading to higher engagement, smoother decision-making, and increased conversions. At the same time, you gather valuable customer data that can inform and personalize future marketing campaigns.
Example
Invite customers to complete a short RCS quiz. They choose answers (e.g., style, budget, or occasion) through quick-reply options and receive a curated product carousel tailored to their selections. Conclude with a time-limited discount to motivate immediate purchases.
Value
By presenting relevant, tailored product recommendations, you streamline the shopping process and boost conversion rates. Meanwhile, the preference data captured in real-time provides insight for refining product offerings and crafting more targeted marketing efforts, ultimately fostering stronger customer relationships.
